By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.
- Shanghai
- April 2, 2012
SHANGHAI, April 2, 2012 - Ever since the World Wildlife Fund (WWF) first brought Earth Hour to China in 2009, the campaign has been attracting increasing attention and getting more and more participation from Chinese cities, governments, companies, celebrities and individuals each year. With the arrival of March 31, 2012, Earth Hour has been an ever more frequent subject of advertisements, video clips and talk shows on TV, billboards and digital signage. Earth Hour has also been increasingly tweeted about on Weibo, China's most popular micro-blogging platform. As a long-term partner of Earth Hour in China, JCDecaux China continues to promote the campaign through its own media resources this year.
Earth Hour 2012 starts on March 31 at 8:30 p.m., when people around the world turns off their lights for one hour to show their support for this environmentally sustainable action. As the world's largest environmental volunteering event, this year's Earth Hour continues to call on every individual, business and government entity to do their bit to make a difference to the planet, in addition to inviting the public to turn off lights for the one hour.
Earth Hour was initially a proposal of World Wildlife Fund (WWF) as a call for worldwide urgent action to combat climate change, asking individuals, communities, companies and governments to turn off their lights for one hour in a show of support for climate change action. In 2007, the first Earth Hour took place in Australia. In 2009, JCDecaux China participated in promoting the "lights out" event in the first place,assuring a huge success of this event's debut across the country. In 2010, the event impacted over 1.3 billion people, with 4,616 cities across 128 countries worldwide announcing their participation in the lights out action. In 2011, an even greater number of people from 5,252 cities across 135 countries and regions switch off their lights for an hour - a true turning point for the history of mankind - as this represented the largest turnout ever for an environmental action based solely on volunteerism.
This year, WWF added the slogan "I Will If You Will" to Earth Hour 2012, aimed at inspiring individuals, companies and governments to undertake at least one action daily that will have an impact on how we protect the environment. Jing Hui, Communications Manager, WWF China said, "If switching off the lights for one hour represents public support for environmental protection, actual environmental change leading to sustainable development for our planet's health will be a true contribution by each and every one of us. WWF hopes that more people take such practical actions this year, as the sum of these environmental contributions by individuals, companies and governments add up to a truly astounding overall contribution as well as serve as a gateway to further exchanges and learning opportunities."
As a sponsor that has supported Earth Hour for four years, JCDecaux China, together with its partners in a number of Chinese cities, once again promoted the campaign by combining its advertising network covering 30 metro light boxes in Shanghai, Nanjing, Chongqing and Tianjin and 37 buses in Shanghai, Tianjin and Chongqing with its 100 dynamic digital media displays across Beijing's universities, laying a sound foundation for the continued success of this year's campaign.
Commenting on this cause related marketing event, Tina Li, Director of Corporate Marketing and Communication, JCDecaux China, said, "2012 marks the fourth year of the cooperation between JCDecaux China and WWF on the promotion of Earth Hour. With its substantial media resources and continuously innovative ideas, the company seeks to promote the concept of an environmentally friendly and low-carbon lifestyle and encourage more people to pay attention to activities that promote and support public welfare and sustainable development."
At 8:30-9:30 p.m., March 31, 2012, are you ready? Join us in the Earth Hour campaign to the benefits of our common home! At that moment, let us turn off lights for one hour to contribute to the environmental protection cause and to live a healthier, low-carbon life!
Earth Hour 2012 starts on March 31 at 8:30 p.m., when people around the world turns off their lights for one hour to show their support for this environmentally sustainable action. As the world's largest environmental volunteering event, this year's Earth Hour continues to call on every individual, business and government entity to do their bit to make a difference to the planet, in addition to inviting the public to turn off lights for the one hour.
Earth Hour was initially a proposal of World Wildlife Fund (WWF) as a call for worldwide urgent action to combat climate change, asking individuals, communities, companies and governments to turn off their lights for one hour in a show of support for climate change action. In 2007, the first Earth Hour took place in Australia. In 2009, JCDecaux China participated in promoting the "lights out" event in the first place,assuring a huge success of this event's debut across the country. In 2010, the event impacted over 1.3 billion people, with 4,616 cities across 128 countries worldwide announcing their participation in the lights out action. In 2011, an even greater number of people from 5,252 cities across 135 countries and regions switch off their lights for an hour - a true turning point for the history of mankind - as this represented the largest turnout ever for an environmental action based solely on volunteerism.
This year, WWF added the slogan "I Will If You Will" to Earth Hour 2012, aimed at inspiring individuals, companies and governments to undertake at least one action daily that will have an impact on how we protect the environment. Jing Hui, Communications Manager, WWF China said, "If switching off the lights for one hour represents public support for environmental protection, actual environmental change leading to sustainable development for our planet's health will be a true contribution by each and every one of us. WWF hopes that more people take such practical actions this year, as the sum of these environmental contributions by individuals, companies and governments add up to a truly astounding overall contribution as well as serve as a gateway to further exchanges and learning opportunities."
As a sponsor that has supported Earth Hour for four years, JCDecaux China, together with its partners in a number of Chinese cities, once again promoted the campaign by combining its advertising network covering 30 metro light boxes in Shanghai, Nanjing, Chongqing and Tianjin and 37 buses in Shanghai, Tianjin and Chongqing with its 100 dynamic digital media displays across Beijing's universities, laying a sound foundation for the continued success of this year's campaign.
Commenting on this cause related marketing event, Tina Li, Director of Corporate Marketing and Communication, JCDecaux China, said, "2012 marks the fourth year of the cooperation between JCDecaux China and WWF on the promotion of Earth Hour. With its substantial media resources and continuously innovative ideas, the company seeks to promote the concept of an environmentally friendly and low-carbon lifestyle and encourage more people to pay attention to activities that promote and support public welfare and sustainable development."
At 8:30-9:30 p.m., March 31, 2012, are you ready? Join us in the Earth Hour campaign to the benefits of our common home! At that moment, let us turn off lights for one hour to contribute to the environmental protection cause and to live a healthier, low-carbon life!