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- Shanghai
- October 18, 2018
‘ROI Festival is the world's first business creative award, aiming to reward the most innovative brands and enterprises, encouraging them to maximize the return on investment with the most limited budget of their creative marketing activities. Since its establishment, ROI Festival has become the largest and most influential business creativity awards in the field of professional advertising and marketing in Greater China Area through more than ten years of development. ROI Festival enjoy the reputation of being the ‘Oscars’ in the field of advertising and marketing in China. The categories of this year’s awards are divided into Brand Company Section, Agency Company Section, Overseas Section, Media Company Section, Production Company Section and Product Section. 3,439 pieces of entries submitted by 626 companies took part in the selection process. The judging panels of the organizing committee have always adhered to the strict standards of award winning grades, and making it the benchmark of the industry during the selection process. The gold winning rate has reached a low record of 1.8%, 8% down compared to last year.
Entering the Chinese market for over ten years, JCDecaux has devoted itself to using its own media resources, adopting high-tech and creative concepts, and combining brand attributes to customized media solutions, to help customers achieve diversified and accurate brand promotion in scene marketing. Winning these awards is a recognition and commendation from the ROI Organizing Committee, as well as a recognition and encouragement from the industry for the efforts made by JCDecaux for the past years. In the future, JCDecaux will continue to strive to optimize our media platform and launch more efficient product portfolios and services integrating creativity and innovation in the Chinese market.