Chongqing Metro

Chongqing Metro

Line1, 2, 3, 5, 6, 10, Loop Line & 2nd phase of Line 9 

Brand Concourse

LED Screen

Brand Zone

JCDecaux Advertising (Chongqing) Co., Ltd. upholds the consistent high standards and strict requirements of the JCDecaux Group. It adheres to the business principles of taking safety as the core, quality as the focus, and the market as the center. At the same time, relying on the JCDecaux’s brand and its global media network, through market research, insights, and analysis, the company accurately grasps customer needs, attracting numerous major global brand clients to launch promotional campaigns in Chongqing Metro. With creative concepts and innovative media formats, it has attracted the interaction and attention of passengers passing by.

In the process of creativity and innovation in metro advertising, the company focuses on digital marketing and scene creation, providing media solutions for clients' brand promotions. From RIO’s abstract innovative construction of newsstand, Little Red Book’s interactive travel postcards distribution, the live streaming of Tianyou in metro, vip.com’s stylized scenes marketing and the Tencent’s art gallery shows respect to Chinese cartoon, these innovative campaigns enable metro passengers to experience the charm and fun of brands within the scenes. Through innovative media formats and technologies, the company enhances the audience's favorability towards brands and implants product concepts into their minds. 

The development of new digital media has laid a solid foundation for JCDecaux Chongqing metro media on the path of digital transformation. By combining digital screens and feature ads in a unique way, it increases clients' willingness to launch their advertising campaigns, enhances media quality, improves the advertising reach rate, and stives to create the most commercially valuable media model.

JCDecaux has a set of professional data solutions to provide more effective services to clients. By integrating global and local data, it unlocks the potential of outdoor advertising and digital outdoor advertising. This includes solutions such as the MAM (Metro Audience Metrix system), LIGHTHOUSE (one-stop resource platform）,OPTIX (artificial intelligence eye-tracking technology), Attest (on-demand insight research services) and VIOOH (programmatic digital outdoor media trading platform).At every stage of the campaign, from optimizing the planning stage, to enhancing engagement during launch and finally evaluating the impact of the campaign, JCDecaux can provide corresponding service support.