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1964 - 1972The beginnings
Jean-Claude Decaux invents the new concept and business model of Street Furniture with bus shelters financed by advertising. JCDecaux is born, and also a brand new 2 m2 advertising format.
Lyon (France) will the first city to adopt JCDecaux's business model.
2 years after its creation, JCDecaux expands out of France, and installs its bus shelters in Brussels (Belgium), where is created the first subsidiary.
The firm establishes its headquarters in Plaisir, near Paris. 50 years later in 2014, the site welcomed over 700 employees of more than 100 professions, from the poster preparation to the R&D.
JCDecaux installs its street furniture in Lisbon. JCDecaux Portugal becomes the first subsidiary in a non-French-speaking country.
1972 - 1982Innovations for brands and cities
JCDecaux revolutionizes the advertising panels by replacing all the sheet metals by back-lit panels.
The advertisement becomes more colourful and luminous, able to render the finest details of photographs, which were just beginning to be used in advertising.
JCDecaux invents the City Information Panel, a street furniture displaying city information on one side and advertising on the other. A new division is formed 3 years later to help cities create their maps and communications.
Wishing to beautify its growing urban environment and to provide more services to the general public, Paris adopts in 1972 JCDecaux's bus shelters.
JCDecaux introduces the seven-day campaign, which offers more flexibility and impact to advertisers.
JCDecaux designs new signposts and offers them to cities together with its bus shelters and City Information Panels. The French government would make them the standard for all signage in France.
A new model of Street Furniture, the "PISA", is invented to combine on the same side city information and advertisement. JCDecaux invents at the same time the 8 m². This format will outlive the "PISA" replaced from 1988 by the "Senior".
JCDecaux invents the Electronic Information Board. Cities can now communicate their messages in real time to their citizens, 24/7.
Designed to be perfectly clean and operational and already energy and water saving, JCDecaux's automatic public toilets are first tested and then installed in Paris in 1980 and 1981.
1982 - 1999Design and Business Development
JCDecaux installs its first furniture in Germany in Hamburg in 1982. In 1990, a few months before the reunification, JCDecaux would be one of the first companies to invest in Eastern Germany, with a contract with the city of Leipzig.
The JCDecaux teams designs the Murano bus shelter.
JCDecaux acquires the Morris Columns.
Sir Norman Foster is the first designer to work with JCDecaux to design of street furniture lines. Over 50 designers would work with JCDecaux, Mario Bellini, Philippe Starck or Jean-Michel Wilmotte among them.
San Francisco is the first American city to partner with JCDecaux, who installs its first model of automatic public toilets accessible to people in wheelchairs.
Thanks to its close collaboration with the designer Philip Cox and to the quality of its maintenance, JCDecaux wins the tender for the City of Sydney. The Group enters Oceania.
Infoscreen installs in 1998 the Group's first digital displays in the metro of Vienna.
1999 - 2013From challenger to leading worldwide
JCDecaux wins the first advertising concession in Singapore which used to forbid advertising in public spaces, and installs bus shelters on Orchard Road.
JCDecaux buys Avenir, the outdoor communication division of Havas Media Communication. The group welcomes the two new activities of Large Format and Transport Advertising.
JCDecaux becomes listed at the Paris stock exchange. In anticipation, the Group has set up the year before what is still today's governance: a supervisory board, and an executive board with a rotating annual chair held alternately by Jean-François and Jean-Charles Decaux.
A new service joins the JCDecaux portfolio, to answer cities' needs for better urban mobility. The first self-service bicycles scheme is installed in Vienna, Austria.
JCDecaux UK starts to challenge the conventions of outdoor advertising, and spices traditional campaigns up with bespoke out of the box elements. In 2004, JCDecaux Innovate is officially created.
JCDecaux signs in 2008 its first contract with Dubai International Airport. Other deals in the region would follow, and JCDecaux Middle East will grow to over 250 employees in 2014.
Then present in 56 countries, JCDecaux becomes leading worldwide in outdoor advertising.
In 2013, JCDecaux buys 85% of Eumex, a Mexican company founded in 1995. Over 500 people join JCDecaux who strengthens its position in Chile and Argentina, and makes its entry into seven new countries.
2013 - onwardsDeveloping interactivity and connectivity
A new division, JCDecauxLive, is created at JCDecaux UK, aiming at delivering more interactive and engaging campaigns. This new experiential division activates the full potential of the latest digital screens.
JCDecaux begins creating bespoke digital screens: Waterloo Station (UK), Chicago, Los Angeles Airport (LAX)
JCDecaux puts its networks at the service of urban connectivity by partnering for small cells deployment with Vodafone, Huawei or Alcatel-Lucent. Amsterdam is the first city to equip over 400 bus shelters.
JCDecaux acquires Continental Outdoor Media. With a presence in 16 countries, JCDecaux becomes the leading outdoor advertising company in Africa.
Smarter and greener bus shelters arrive in the cities, beginning with Paris new bus shelter equipped with photovoltaic panels, green roofs, USB chargers and digital information screens providing real-time and localised information.
17 years after its arrival in Japan, where outdoor advertising was not allowed in the public domain until 2003, JCDecaux strengthens its presence in the world’s third-largest advertising market by winning the contract for street furniture advertising in Tokyo, the last iconic megacity that was missing from the Group’s list of achievements.
Intelligent street furniture, connectivity, mobility, interactive, service-oriented and contextualised communication; JCDecaux is a pioneer in smart cities. The Group offers free broadband Wi-Fi on the Champs-Elysées in Paris and intelligent street furniture, a real cluster of innovation, in Nice and in an increasing number of cities.
London becomes JCDecaux's digital showcase with the world’s largest network of digital bus shelters. 1,000 84-inch digital screens with unparalleled picture quality offer advertisers a premium audience across the capital, including the City, where bus shelter advertising was previously banned.
Chicago becomes the first American city to allow video content on digital street furniture. JCDecaux installs 150 86-inch screens at premium locations in the city’s business centre, including the Loop financial district and the iconic North Michigan Avenue, one of Chicago’s main tourist attractions.
JCDecaux is at the forefront of the self-service bike rental market with its roll-out of 4,000 new Vélo'v bikes in Lyon in one night. In the Nantes urban area, the Group’s 1,230 biclooPlus is a comprehensive offer, with bikes for medium and long-term rental and a parking solution. And self-service vel'oH bikes with inbuilt electric assistance are rolled out in Luxembourg.
The takeover of APN Outdoor in Australia is the largest transaction since JCDecaux’s initial public offering in 2001. The acquisition paves the way for a significant expansion of the Group’s business in Australia, the world’s 7th largest advertising market, and one that is particularly receptive to digital outdoor advertising. It also allows JCDecaux to gain a foothold in New Zealand.
Launch of VIOOH, an independent and automated global planning and trading platform designed to connect media buyers and agencies to the digital programmatic ecosystem. Through the use of algorithms, VIOOH allows them to more easily access intelligent solutions that can be automatically adapted to the target audiences.