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- Shanghai
- March 23, 2012
China Advertising and Brand Conference was held in Shanghai on March 23rd and 24th 2012. As one of the high-end conferences in China advertising industry with the largest scale and longest history, China Advertising and Brand Conference has been lasted for 10 years.
With a theme of "Future is Now---Technology Changes Creative", the conference created in-depth dialogues between creatives and advertisers on the hot topics such as "mobile", "digital", "technology" and "art" etc. Through a profound analysis of the popular cases, it tells how technology will change creative and produce benefit, from the aspects of digital brand, fashionable brand and advertising art, and gives an insight into the new trend of Chinese and global advertising in the digital era.
On the morning of 24th March, as keynote speaker, Mrs. Grace Zhou, General Manager of Shanghai Shentong JCDecaux Metro Advertising Co., LTD, gave a speech and shared her perspectives on the topic of "New Technology and Upgrading of Metro Media". She also introduced the innovative campaign showcases launched in 2011 as well as the brand new digital media products to be launched in 2012 by STDecaux.
With a theme of "Future is Now---Technology Changes Creative", the conference created in-depth dialogues between creatives and advertisers on the hot topics such as "mobile", "digital", "technology" and "art" etc. Through a profound analysis of the popular cases, it tells how technology will change creative and produce benefit, from the aspects of digital brand, fashionable brand and advertising art, and gives an insight into the new trend of Chinese and global advertising in the digital era.
On the morning of 24th March, as keynote speaker, Mrs. Grace Zhou, General Manager of Shanghai Shentong JCDecaux Metro Advertising Co., LTD, gave a speech and shared her perspectives on the topic of "New Technology and Upgrading of Metro Media". She also introduced the innovative campaign showcases launched in 2011 as well as the brand new digital media products to be launched in 2012 by STDecaux.