By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.
- Beijing
- May 20, 2009
May 20, 2009, people on their way to work might noticed the big changes in Guomao station in Beijing Metro line10, its transfer channel has become a large-size exhibition platform for LG products. Orange color with “ice cream” (KF350 telephone), “Poker”（KM900e telephone）， “racing car” （digital TV）has been fully displayed on the wall and the metro space was light up immediately.
To measure the value of an outdoor media is depend on its district and location. With the development of Beijing city’s economy, the large scale office regions become more and more popular places for choices when people are going out. Guomao Centre Business District is a typical district gathering with many international business centers and exhibition centers. Owing to the wide-range governance on outdoor advertising before 2008 Beijing Olympics, single pillar media seems has been faded away. Thus large outdoor media is no longer supplied in Beijing East sanhuan district. This time Beijing Top Result Metro Advertising Co.,Ltd, launched these new media formats in Beijing Metro not noly filled a vacancy of the large media in center of CBD but also offers the exclusive exhibition space to the customers.
Guomao station is the biggest transfer station in Beijing business district located in centre CBD. Many business buildings gathering around Guomao, such as China World Trade Center, , Kerry Centre, etc. makes extra value for media in Guomao station. Its passenger flow has reached 58 thousand passengers per day this year, the major passengers are office staffs, who are the main consumers to the city’s prosperity, leaders of fashion trend and of the social circle. The punctual and comfortable services of metro guarantees people on their way to work, which enables metro advertising to be the best media type for those target audience.
Spaces in Guomao station are the largest compared to the others. There are nearly 2000 square meters wall wraps in transfer channel, platform and exit respectively to make the station to be an impact showing space to realize the best advertising and communication effect.
LG is the first new media experienced customer in Guomao station. By using various media formats, such as wall pillars, light boxes, screen stickers and the like, LG promotes its 3 categories of new products in a recurrent way. 4-sheet light box in the passage continues its way of layout, which is richer in format than general ones and posters. Passengers walking in the passage are just like swimming in the ocean of brand during 1.6 minute’s walking for transferring and 1.3 minute to exit. By this way, it increases VA frequency and time on the brand, and comes out more topics on new products and medias. Advertising delivered on screen door is concern with the one on 12-sheet light box, becoming the focus of passengers, meantime, offering more pleasure during their waiting for the trains. Customers’ brave try and wonderful cooperation with Beijing Top Result Metro Advertising Co., LTD, brings huge benefit for LG.
"We are glad that we could be the first one experiencing the new media. As we know, LG rolls out 3 hit categories in this publication, which has gotten great response from passengers. At the same time, I would like to take this opportunity to express my thanks to Beijing Top Result Metro Advertising Co., LTD, for their building of such wonderful underground new space. In this not only meet our requirement for various audiences, but also maximize the communication effect," according to related official at LG.
Lin Zhenghong, general manager of Beijing Top Result Metro Advertising Co., LTD, said, “as the lagging of the economic growth, more and more people choose metro as daily transportation tools, which increases target audience for metro media, and thus metro media become the proper marketing platform during economic depression. Confronting with the competition, we need to put customers’ benefit as the fundamental aim, provide rich media type and resource. Outstanding media innovation is the core-competitiveness of media value, and also the big promotion to industry development. We believe that our effect could provide more efficient media platform for customers.
To measure the value of an outdoor media is depend on its district and location. With the development of Beijing city’s economy, the large scale office regions become more and more popular places for choices when people are going out. Guomao Centre Business District is a typical district gathering with many international business centers and exhibition centers. Owing to the wide-range governance on outdoor advertising before 2008 Beijing Olympics, single pillar media seems has been faded away. Thus large outdoor media is no longer supplied in Beijing East sanhuan district. This time Beijing Top Result Metro Advertising Co.,Ltd, launched these new media formats in Beijing Metro not noly filled a vacancy of the large media in center of CBD but also offers the exclusive exhibition space to the customers.
Guomao station is the biggest transfer station in Beijing business district located in centre CBD. Many business buildings gathering around Guomao, such as China World Trade Center, , Kerry Centre, etc. makes extra value for media in Guomao station. Its passenger flow has reached 58 thousand passengers per day this year, the major passengers are office staffs, who are the main consumers to the city’s prosperity, leaders of fashion trend and of the social circle. The punctual and comfortable services of metro guarantees people on their way to work, which enables metro advertising to be the best media type for those target audience.
Spaces in Guomao station are the largest compared to the others. There are nearly 2000 square meters wall wraps in transfer channel, platform and exit respectively to make the station to be an impact showing space to realize the best advertising and communication effect.
LG is the first new media experienced customer in Guomao station. By using various media formats, such as wall pillars, light boxes, screen stickers and the like, LG promotes its 3 categories of new products in a recurrent way. 4-sheet light box in the passage continues its way of layout, which is richer in format than general ones and posters. Passengers walking in the passage are just like swimming in the ocean of brand during 1.6 minute’s walking for transferring and 1.3 minute to exit. By this way, it increases VA frequency and time on the brand, and comes out more topics on new products and medias. Advertising delivered on screen door is concern with the one on 12-sheet light box, becoming the focus of passengers, meantime, offering more pleasure during their waiting for the trains. Customers’ brave try and wonderful cooperation with Beijing Top Result Metro Advertising Co., LTD, brings huge benefit for LG.
"We are glad that we could be the first one experiencing the new media. As we know, LG rolls out 3 hit categories in this publication, which has gotten great response from passengers. At the same time, I would like to take this opportunity to express my thanks to Beijing Top Result Metro Advertising Co., LTD, for their building of such wonderful underground new space. In this not only meet our requirement for various audiences, but also maximize the communication effect," according to related official at LG.
Lin Zhenghong, general manager of Beijing Top Result Metro Advertising Co., LTD, said, “as the lagging of the economic growth, more and more people choose metro as daily transportation tools, which increases target audience for metro media, and thus metro media become the proper marketing platform during economic depression. Confronting with the competition, we need to put customers’ benefit as the fundamental aim, provide rich media type and resource. Outstanding media innovation is the core-competitiveness of media value, and also the big promotion to industry development. We believe that our effect could provide more efficient media platform for customers.