JCDecaux the Second China Metro Advertising Awards (The best of The Best) unveiled in Beijing

On the evening of March 20, the Awarding Ceremony for JCDecaux the Second China Metro Advertising Awards (The best of The Best), was staged in Westin Hotel in Beijing by JCDecaux Group, who boasts an outdoor advertising company that is the leading outdoor advertising company in Europe and Asia-Pacific and the number two worldwide. All the 13 prizes and 38 prize-winning works were unveiled. Wulixiang and iPod were respectively awarded “Best of the Best ? Platinum Prize for Use of Media” and “Best of the Best - Platinum Award for Creative”, the two most important prizes of the event. At the prize-awarding ceremony, Fort Motor was granted “The Golden Prize of The Best Branding”; Panasonic was honored “The Golden Prize of The Best New Product Campaign”, and “The Golden Prize of Best National Campaign” and “The Golden Prize of The Best Tactical Campaign” came to CONVERSE and Coca-Cola, respectively. In addition, taobao.com was awarded “The Best Poster of The year” and iPod was honored the award of “The Best Poster Campaign of The Year” besides “Best of the Best - Platinum Award for Creative”. “The Best Charity Campaign” was added to JCDecaux China “The Best of The Best Award 2007”, and the golden prize was awarded to JWT for its environmental stewardship advertisement for the good of the public entitled “If the land does not exist, where are the roads be?” As regards “The Best Charity Campaign”, Mr. Stephen Wong, CEO of JCDecaux China said, “As an operator of Metro advertisement, we hope to create business value for the Metro space where we are operating while creating a harmonious and creative Metro culture in cooperation with our partners so as to make our cities more beautiful.” At the prize-awarding ceremony, Mr. Huang said, “JCDecaux China Metro Advertising Awards (The Best of The Best) aim to commend the excellent works in Metro advertisements and eulogize the contribution made by advertisers, media planners and creators to the advertisement production and media utilization. We hope to reward our partners by enhancing the value of Metro media while enriching the travel experience of passengers by providing a dynamic Metro environment.” “With the addition of Chinese Metro routes and increase of passenger flow of Metro, the advertisement value of Metro will grow correspondingly. In the meantime, the unique and extensive creativity space of Metro advertisements, along with the innovativeness of JCDecaux, will further add value to the Metro advertisements. As there are more and more Metro routes and their coverage is expanding day by day, the advertisers will probably implement network purchase and launch advertisement in many cities, such as Beijing, Shanghai and Guangzhou. In a sense, the development of more and more Metro routes will fortify the marketing capability of Metro advertisements. If the advertisers wish to purchase the Metro advertisement in six cities, which was a mission impossible in the past, we can help them realize their dreams now thanks to the Metro advertising network of CDecaux China.” At the event, some three hundred guests, including representatives from enterprises and media, appreciated all the 38 prize-winning works that were strictly selected from the Metro advertisement works published in six Chinese cities in 2007 by the Selection committee composed of experts from universities, industrial media, ad production, media design organizations and advertisers. To make it more interactive and inclusive, JCDecaux China also invited Metro passengers to participate in the award selection. A city sub-prize was set up under the prize of Passengers’ favorite Campaign where Metro passengers from the six cities voted to select the most favorite Metro posters in their cities, respectively. The 13 prizes under JCDecaux China Metro Advertising Awards 2007 (The Best of The Best) include: the Best of the Best Use of Media, the Best of the Best Creative, the Best National Campaign, the Best Branding, the Best Tactical Campaign, the Best New Product Campaign, Poster of the Year, Poster Campaign of the Year, Power Zone (Train, Concourse, Platform), Passengers’ Favorite Campaign and the Best Charity Campaign.