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- China
- June 1, 2013
From 2013 onwards, JCDecaux China has signed a cooperation agreement with the French Consulate General in China, becoming the "strategic advertising media partner" of the French consulate, helping to promote its public cultural programs. Through its own media influence, JCDecaux China aims to deliver cultural information to the public and promote the development of public cultural and artistic causes.
As the "strategic advertising media partner" of the French Consulate General in China through its Shanghai Metro media and its campus media in Beijing, Shanghai, Guangzhou and Chengdu, JCDecaux launched the promotion for the "2013 Festival Croisements" and "2013 Fête de la Musique in Shanghai" for the French consulate.
In May-June, the promotional visuals for the "2013 Festival Croisements " and "2013 Fête de la Musique in Shanghai" shall appear in the campus media covering Beijing, Shanghai, Guangzhou and Chengdu as well as the Shanghai Metro media. JCDecaux China hopes that this action will improve the public’s awareness for the "2013 Festival Croisements" and further increase participation and their experience of French culture and art. At the same time, it will allow our media platforms to become a bridge for Sino-French cultural exchange and a publishing platform of public cultural information.
As the "strategic advertising media partner" of the French Consulate General in China through its Shanghai Metro media and its campus media in Beijing, Shanghai, Guangzhou and Chengdu, JCDecaux launched the promotion for the "2013 Festival Croisements" and "2013 Fête de la Musique in Shanghai" for the French consulate.
In May-June, the promotional visuals for the "2013 Festival Croisements " and "2013 Fête de la Musique in Shanghai" shall appear in the campus media covering Beijing, Shanghai, Guangzhou and Chengdu as well as the Shanghai Metro media. JCDecaux China hopes that this action will improve the public’s awareness for the "2013 Festival Croisements" and further increase participation and their experience of French culture and art. At the same time, it will allow our media platforms to become a bridge for Sino-French cultural exchange and a publishing platform of public cultural information.