As a French enterprise, JCDecaux China continued its long-term partnership with Institut française de Chine to promote 2023 Festival Croisements. During the period from May to July 2023, the promotional visuals were successively posted on metro lightboxes and digital media across Shanghai and Beijing, and bus bodies in Chengdu and Wuhan. 
Through its own media influence, JCDecaux China intends to promote dialogue and exchanges between art institutions and artists from China and France, showcasing innovative and vibrant cultural and artistic creations, as well as to deepen mutual understanding and friendship between the people of the two countries.