As a long-term strategic partner of Institut française de Chine, JCDecaux China continues to support 2024 Festival Croisements, one of the most significant Sino-French cultural events. The cultural events this year bear special significance as it marks the 60th anniversary of diplomatic relations between the two countries, and the year also marks the China-France Year of Culture and Tourism. 
Since March 2024, the promotional visuals were successively posted on Metro Media in Shanghai and Beijing, Bus-body Media across Wuhan, Chengdu, Chongqing  Shenzhen and Shanghai, as well as Bus Shelter Media in Wuhan. Through its own media influence, JCDecaux China intends to foster cultural exchange between France and China, showcasing innovative and vibrant cultural and artistic creations, as well as to deepen mutual understanding and friendship between the people of the two countries.