2026 marks the 20th anniversary of the "Croisements Festival", a milestone edition of this flagship cultural event. As a long-term strategic partner of Institut française de Chine, JCDecaux China, a seasoned practitioner dedicated to Sino-French cultural exchanges, once again serves as an official promotion partner of the event. Since the event kicked off in April 2026, promotional visuals for the campaign have been successively launched on JCDecaux China’s core media network, covering digital screens in Beijing and Shanghai Metro, as well as bus-body media in Shenzhen and Chengdu, delivering multi-city, full-scenario and high-density brand exposure.
Leveraging its nationwide premium outdoor media resources, JCDecaux China continues to empower two-way cultural exchanges and innovative integration between China and France. By bringing high-quality Sino-French artistic and cultural content into urban public spaces and daily life of the public, the company facilitates mutual learning and integrated development of cultures of the two countries, and fully demonstrates the unique charm of cross-border integration of Sino-French arts and the vibrant vitality of diverse cultures.