Since its launch 17 years ago, the Croisements Festival has continued to foster Franco-Chinese cultural dialogues with an exceptional scope and diversity. As the long-term partner of Institut française de Chine, JCDecaux China continued to promote Festival Croisements via its media platform this year. During the period from May to June, 2022, the promotional visuals were successively posted on 12-sheet lightboxes and trackside LED Network in Shanghai Metro, 65-inch Digital Twins in Beijing Metro, and 1 Bus-body Media in Chengdu. Through this promotion, JCDecaux China intends to enhance the awareness of this event as well as spread the French culture in China.
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