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As a long-term strategic partner of WWF, JCDecaux China promoted the “The Eliminate Illegal Wildlife Trade of Endangered Flagship Species” via its media resources. The promotional visuals were successively posted on Pudong T1 International Check-in Giant Lightbox in Shanghai Airport and Premier Digital Network in Beijing Airport in late June. This campaign reminds the outbound tourists of sustainable travel through the public service advertisements before their departure as well as the prohibition of illegally carrying endangered species products into and out of China. Through this cooperation, JCDecaux has fully expressed its vision of helping promote wild animals protection via its media platform.