As a long-term strategic partner, JCDecaux China promoted the “Ivory Trade Ban” via its media resources at the beginning of a new year. The promotional visuals were successively posted on 20 lightboxes in Shanghai Metro, 17 lightboxes in Shanghai Airport, and Duty Free Impact Network in Beijing Airport in January 2018. This campaign appeals the public to refuse the ivory trade and avoid illegal activities. Through this cooperation, JCDecaux has fully expressed its vision of helping promote wild animals protection via its media platform.