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- China
- May 1, 2013
Taking the metro in Shanghai, have you noticed an advertisement resembling a "electrocardiogram"? Have the heart-shaped heartbeat frequencies grabbed your attention?
Upon learning of the tragic news of the Ya'an Earthquake, JCDecaux China designed and publicized this public service advertisement. The heart-shaped heartbeat frequencies not only represent the public's concern for Ya'an, but also represent JCDecaux's care for people affected by the earthquake. Starting from the end of April, this "electrocardiogram" public service advertisement has gradually appeared in Nanjing, Chongqing, Shanghai, Suzhou, and some other cities. JCDecaux hopes to utilize its unique resources to call for more people to care about Ya'an and pay attention to the earthquake-stricken areas.
A 7.0 magnitude earthquake struck Lushan County of Ya'an city in China's Sichuan province on 8:02 AM April 20th, 2013. The quake destroyed 99% of the residential housing of Lushan County, losing water and electricity as well. Based on the figures released by the earthquake press conference, up to 6:00 PM of April 24th, the death toll of the devastating earthquake reached 196 with 21 still unaccounted.
Faced with the disaster, Mr. Stephen Wong, CEO of JCDecaux Greater China, acted immediately. On one hand, Mr. Wong contacted JCDecaux Chengdu branch to ensure that the local partners, employees, and their family members are safe and secure. On the other hand, Mr. Wong organized the company to participate in the donation effort, and arranged for JCDecaux media operating companies across China to post images of the relief effort. The images were placed on 130 light-boxes in Shanghai, Nanjing, Chongqing, Tianjin and Suzhou Metro, the handle and in-train advertising on two trains in Nanjing Metro, 400 MD (Multimedia Display) of campus media in Shanghai, Beijing and Guangzhou, 2 light-boxes in the Chengdu Airport and 3 bus-body advertising in Wuzhou. It covers nearly 540 media spaces, and the media value totaling approximately RMB 9 million. JCDecaux hopes to utilize its unique resource advantage and the influence of outdoor advertising platform to call for more people to care about Ya'an and care about the earthquake-stricken areas, and encourage more members of the public to lend help and provide aid to the strife-stricken people of Ya'an.
The terrible disaster has kept everyone's hearts on a string. While paying close attention to the rescue efforts of the government agencies and utilizing JCDecaux unique resources, the leading worldwide outdoor advertising company, JCDecaux has donated RMB 100,000 through the Red Cross Society of China. The employees of JCDecaux Ghina privately started a donation drive that generated RMB 54,248.5 for the relief effort (RMB 28,990.5 through the One Foundation, and RMB 25,258.0 through the Red Cross Society of China).
Mr. Wong, CEO of JCDecaux Greater China stated "The 7.0 earthquake in Ya'an has inflicted significant devastation to the wellbeing of the local population, as well as considerable financial losses. When faced with this unexpected event, JCDecaux will continue to implement its plan to promote the relief effort in every city under its coverage. The company shall utilize all channels and methods available to provide additional effort. I hope that through a collective effort, our fellow compatriots will be given the best possible care to endure this difficult time."
Upon learning of the tragic news of the Ya'an Earthquake, JCDecaux China designed and publicized this public service advertisement. The heart-shaped heartbeat frequencies not only represent the public's concern for Ya'an, but also represent JCDecaux's care for people affected by the earthquake. Starting from the end of April, this "electrocardiogram" public service advertisement has gradually appeared in Nanjing, Chongqing, Shanghai, Suzhou, and some other cities. JCDecaux hopes to utilize its unique resources to call for more people to care about Ya'an and pay attention to the earthquake-stricken areas.
A 7.0 magnitude earthquake struck Lushan County of Ya'an city in China's Sichuan province on 8:02 AM April 20th, 2013. The quake destroyed 99% of the residential housing of Lushan County, losing water and electricity as well. Based on the figures released by the earthquake press conference, up to 6:00 PM of April 24th, the death toll of the devastating earthquake reached 196 with 21 still unaccounted.
Faced with the disaster, Mr. Stephen Wong, CEO of JCDecaux Greater China, acted immediately. On one hand, Mr. Wong contacted JCDecaux Chengdu branch to ensure that the local partners, employees, and their family members are safe and secure. On the other hand, Mr. Wong organized the company to participate in the donation effort, and arranged for JCDecaux media operating companies across China to post images of the relief effort. The images were placed on 130 light-boxes in Shanghai, Nanjing, Chongqing, Tianjin and Suzhou Metro, the handle and in-train advertising on two trains in Nanjing Metro, 400 MD (Multimedia Display) of campus media in Shanghai, Beijing and Guangzhou, 2 light-boxes in the Chengdu Airport and 3 bus-body advertising in Wuzhou. It covers nearly 540 media spaces, and the media value totaling approximately RMB 9 million. JCDecaux hopes to utilize its unique resource advantage and the influence of outdoor advertising platform to call for more people to care about Ya'an and care about the earthquake-stricken areas, and encourage more members of the public to lend help and provide aid to the strife-stricken people of Ya'an.
The terrible disaster has kept everyone's hearts on a string. While paying close attention to the rescue efforts of the government agencies and utilizing JCDecaux unique resources, the leading worldwide outdoor advertising company, JCDecaux has donated RMB 100,000 through the Red Cross Society of China. The employees of JCDecaux Ghina privately started a donation drive that generated RMB 54,248.5 for the relief effort (RMB 28,990.5 through the One Foundation, and RMB 25,258.0 through the Red Cross Society of China).
Mr. Wong, CEO of JCDecaux Greater China stated "The 7.0 earthquake in Ya'an has inflicted significant devastation to the wellbeing of the local population, as well as considerable financial losses. When faced with this unexpected event, JCDecaux will continue to implement its plan to promote the relief effort in every city under its coverage. The company shall utilize all channels and methods available to provide additional effort. I hope that through a collective effort, our fellow compatriots will be given the best possible care to endure this difficult time."