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- Shanghai
- December 1, 2015
In today's world of information abundance coupled with an increasing number of ways to access to the information, the way that people are connected to each other is evolving.
The advancement of mobile technology serves as the key element driving the communication vehicles towards mobile and social. According to latest Ipsos Shanghai Airport survey, 97% of passengers are equipped with Smartphones and 93% access internet at the Airport, where they have time to relax and engage. In anticipation of market trends and the new demands of consumers, JCDecaux is transforming the media landscape at Shanghai Airport with comprehensive digitization. Apart from the full deployment of digital collections, the whole airport media are also upgraded with iBeacon technology enabling direct mobile interactivity and conversation between brands and their targeted audience.
Shake and win the VIP tickets to the “Shanghai Rolex Masters”
The latest edition of Shanghai Rolex Masters, one of the world’s biggest tennis tournaments was held in October 2015. JCDecaux has been the official media partner of the event for 5 consecutive years.
Starting from September, the campaign visuals were rolled out at Shanghai Airport. Passengers at Hongqiao and Pudong airports were invited to shake their phones via Wechat nearby the campaign visual with iBeacon sign. They were further directed to play a dedicated mobile tennis game and get the chance to win a pair of Shanghai Rolex Masters VIP tickets . A good variety of exclusive video contents were also accessible through the campaign’s engagement plan, including the ones of celebrity players speaking in Chinese.
The debut of communication fueled by iBeacon was both relevant and entertaining for the travelers and the messages went viral being spread across friends’ circles and social networks. The success of the campaign brings airport advertising to a new level of offline to online engagement.
Shake and feel the “Celebration of Love” with Givenchy
Drawn from the theme of "Love and share" for Givenchy's 2016 Spring Summer Fashion Show at New York, the creative digital campaign at Shanghai Pudong Airport were designed to re-construct the moment of the fashion week. It was an impressive piece of work under the cooperation between the fashion house and JCDecaux.
From 12th to 14th October, the brand new 50m2 sleek digital glass cubes located at the entrance of Pudong T1 boarding hall were exclusively featuring the highlights of the show. With surrounding walls transformed to New York cityscape at sunset, state-of-the art 3mm pitch LED screens, a strong visual effect, all combined to make the passengers re-live the show.
To spice up the theme the media were activated by beacon so that the audience could also relish the fashion show on their smartphones, or enjoy other official contents of Givenchy online platform.
This tailor-made media solution, injected with elements of design and technology, delivered a outstanding visual impact to the passengers. Most importantly, it opened a direct dialogue between the brand and the high-end audience beyond the stage.
The advancement of mobile technology serves as the key element driving the communication vehicles towards mobile and social. According to latest Ipsos Shanghai Airport survey, 97% of passengers are equipped with Smartphones and 93% access internet at the Airport, where they have time to relax and engage. In anticipation of market trends and the new demands of consumers, JCDecaux is transforming the media landscape at Shanghai Airport with comprehensive digitization. Apart from the full deployment of digital collections, the whole airport media are also upgraded with iBeacon technology enabling direct mobile interactivity and conversation between brands and their targeted audience.
Shake and win the VIP tickets to the “Shanghai Rolex Masters”
The latest edition of Shanghai Rolex Masters, one of the world’s biggest tennis tournaments was held in October 2015. JCDecaux has been the official media partner of the event for 5 consecutive years.
Starting from September, the campaign visuals were rolled out at Shanghai Airport. Passengers at Hongqiao and Pudong airports were invited to shake their phones via Wechat nearby the campaign visual with iBeacon sign. They were further directed to play a dedicated mobile tennis game and get the chance to win a pair of Shanghai Rolex Masters VIP tickets . A good variety of exclusive video contents were also accessible through the campaign’s engagement plan, including the ones of celebrity players speaking in Chinese.
The debut of communication fueled by iBeacon was both relevant and entertaining for the travelers and the messages went viral being spread across friends’ circles and social networks. The success of the campaign brings airport advertising to a new level of offline to online engagement.
Shake and feel the “Celebration of Love” with Givenchy
Drawn from the theme of "Love and share" for Givenchy's 2016 Spring Summer Fashion Show at New York, the creative digital campaign at Shanghai Pudong Airport were designed to re-construct the moment of the fashion week. It was an impressive piece of work under the cooperation between the fashion house and JCDecaux.
From 12th to 14th October, the brand new 50m2 sleek digital glass cubes located at the entrance of Pudong T1 boarding hall were exclusively featuring the highlights of the show. With surrounding walls transformed to New York cityscape at sunset, state-of-the art 3mm pitch LED screens, a strong visual effect, all combined to make the passengers re-live the show.
To spice up the theme the media were activated by beacon so that the audience could also relish the fashion show on their smartphones, or enjoy other official contents of Givenchy online platform.
This tailor-made media solution, injected with elements of design and technology, delivered a outstanding visual impact to the passengers. Most importantly, it opened a direct dialogue between the brand and the high-end audience beyond the stage.