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- Shanghai
- March 1, 2011
SAMDecaux recently announced that with the opening of HongQiao Airport Terminal 2 and HongQiao traffic center, an integrated transportation hub of world class standard has come into operation. SAMDecaux, a joint venture company between Shanghai Airports and JCDecaux that operates all interior and exterior advertising at Shanghai Pudong and HongQiao airports, also unveiled its spectacular media plan in this gateway airport of World Expo 2010.
With 25 million passengers in 2010 and 30 million projected for 2015, HongQiao T2 will be a key domestic air hub in China, featuring 250,000 sqm and offering modern, spacious and inspirational surroundings to passengers. The terminal connects Shanghai to many major cities in China, including the majority of the flights between Beijing and Shanghai.
A friendly and impactful media environment has been developed by SAMDecaux within the new terminal. With more than 300 media panels that are strategically located and new digital solutions such as giant screens in departure and arrival halls, all domestic and international brands can find the best media solutions to reach their premium targets. Moreover, SAMDecaux has introduced new innovative media options of “Internet Lounge” and “Power Pole (free charging station)” to provide caring services to travelers. With glamorous visuals of many premium brands, unique formats and well conceived networks, the media environment provides highlights for this new terminal, and will provide fantastic impressions to the millions of travelers coming to the Expo. A new era for brand building has started.
Mr. Thierry Bardoux, the General Manager of SAMDecaux says “We aim to bring in the best international practices and standards as well as innovations to our clients in the new terminal, which has attracted all the attention. “ As for market uptake of the new advertising opportunities, Thierry Bardoux said:” We receive strong positive feedbacks from our clients. Premium brands such as Dior, Chanel, Cartier, Piaget, Mercedes, ICBC, SPDB…already have their branding visuals in this inspirational environment. With most media landmarks sold out and some short-term panels still available, it is the occasion for the clients to seize the last minute to catch the unprecedented branding opportunities!”
With 25 million passengers in 2010 and 30 million projected for 2015, HongQiao T2 will be a key domestic air hub in China, featuring 250,000 sqm and offering modern, spacious and inspirational surroundings to passengers. The terminal connects Shanghai to many major cities in China, including the majority of the flights between Beijing and Shanghai.
A friendly and impactful media environment has been developed by SAMDecaux within the new terminal. With more than 300 media panels that are strategically located and new digital solutions such as giant screens in departure and arrival halls, all domestic and international brands can find the best media solutions to reach their premium targets. Moreover, SAMDecaux has introduced new innovative media options of “Internet Lounge” and “Power Pole (free charging station)” to provide caring services to travelers. With glamorous visuals of many premium brands, unique formats and well conceived networks, the media environment provides highlights for this new terminal, and will provide fantastic impressions to the millions of travelers coming to the Expo. A new era for brand building has started.
Mr. Thierry Bardoux, the General Manager of SAMDecaux says “We aim to bring in the best international practices and standards as well as innovations to our clients in the new terminal, which has attracted all the attention. “ As for market uptake of the new advertising opportunities, Thierry Bardoux said:” We receive strong positive feedbacks from our clients. Premium brands such as Dior, Chanel, Cartier, Piaget, Mercedes, ICBC, SPDB…already have their branding visuals in this inspirational environment. With most media landmarks sold out and some short-term panels still available, it is the occasion for the clients to seize the last minute to catch the unprecedented branding opportunities!”