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- Shanghai
- July 1, 2012
An impressive innovative media format, Mega Projection Zone has recently been installed in one of the most highly frequented Shanghai metro station ? Xujiahui, which is a well known commercial district of downtown Shanghai with six large-scale shopping malls and nine office towers. This metro station has 18 exits in total and 310,000 people flow everyday. Due to the superiority of Xujiahui Station, the Mega Projection Zone is finally emerged in the Shanghai Metro.
Mega Projection Zone has been a landmark in the forms of the longest and largest media format in China. The outstanding campaign in the transfer tunnel of Xujiahui station enhances brand exposure and fully engaging with the passers-by. Measuring the ambitious dimensions of 23m*2m on each side, the media can definitely provide graceful and modern metro environment to the commuters in the Shanghai metro. By developing the Mega Projection Zone, STDecaux successfully utilizes technology and space available for advertisement purposes with its 9 high definition projectors per each side.
Currently, famous brands Nike and Budweiser have debuted on the mega projection zone and have seized the opportunity to show their latest campaign in order to reinforce their brand awareness and also catching attention.
Mega Projection Zone has been a landmark in the forms of the longest and largest media format in China. The outstanding campaign in the transfer tunnel of Xujiahui station enhances brand exposure and fully engaging with the passers-by. Measuring the ambitious dimensions of 23m*2m on each side, the media can definitely provide graceful and modern metro environment to the commuters in the Shanghai metro. By developing the Mega Projection Zone, STDecaux successfully utilizes technology and space available for advertisement purposes with its 9 high definition projectors per each side.
Currently, famous brands Nike and Budweiser have debuted on the mega projection zone and have seized the opportunity to show their latest campaign in order to reinforce their brand awareness and also catching attention.