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- Beijing
- June 1, 2012
In June 2012 JCDecaux Airport Beijing completed the installation of the largest interior media at Beijing Capital Airport. The two Departure Landmark banners in T3C and the two Arrival ones in T3E create a decisive brand experience able to impact the large number of high net worth passengers traveling through the world’s 2nd busiest airport.
At approximately 60 sqm each the Landmark media are located on either end of the T3 APM train platforms exploiting the head-on exposure offered in this strategic bottleneck area. These key locations offer high media visibility to both international and domestic passengers.
The large impactful Landmarks best utilize the integration of centrally located media with Beijing T3’s gigantic modern environment. This combination presents passengers with pleasant, eye-catching advertising that is manifest of the airport’s significance as an international hub.
Luxury brand giants Chanel, Bvlgari, Jaeger-LeCoultre and Burberry debuted on these new banners and have seized the opportunity to take a bold stance in China’s booming market.
These media locations are another fine addition to JCDecaux’s iconic global offerings and further enhance the company’s already comprehensive position at Beijing Capital Airport.
At approximately 60 sqm each the Landmark media are located on either end of the T3 APM train platforms exploiting the head-on exposure offered in this strategic bottleneck area. These key locations offer high media visibility to both international and domestic passengers.
The large impactful Landmarks best utilize the integration of centrally located media with Beijing T3’s gigantic modern environment. This combination presents passengers with pleasant, eye-catching advertising that is manifest of the airport’s significance as an international hub.
Luxury brand giants Chanel, Bvlgari, Jaeger-LeCoultre and Burberry debuted on these new banners and have seized the opportunity to take a bold stance in China’s booming market.
These media locations are another fine addition to JCDecaux’s iconic global offerings and further enhance the company’s already comprehensive position at Beijing Capital Airport.