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- Beijing
- May 25, 2010
On May 25th, 2010, Mercedes Benz’s new car GLK300 made its debut at Beijing Capital International Airport - Terminal 3 with the support from JCDecaux China; this also marks JCDecaux’s launch of its new product － a range of exhibition stands in T3 to provide a new high-end platform for more vivid promotion of clients' products.
The surface of the exhibition stand selected by Mercedes Benz is 24 square meters. Directly facing the passenger traffic flow walking toward security check, the stand is inescapably close to the busiest check-in island handling one flight every hour. Passengers are free to watch and experience GLK300 features, admiring the beauty of design in 3D perspective. In addition, the synchronization of the commercials on digital screens and the introductions on the car parameters board offer consumers more relevant product information, which provides an effective stage for Mercedes Benz's grand event.
According to ACNielsen's Beijing Capital Airport Passenger Profile Research from 2008, over 90% of passengers have higher income than the city average, while over 50% of passengers have four times higher income, which completely matches Mercedes Benz’s target audience. Based on this high-end brand feature and promotion strategy, JCDecaux China customized its first exhibition media display at Beijing Airport T3. This tailor-made media format is a high impact solution for attracting passengers' attention as well as ensuring effective branding communication.
Arnaud Redon, General Manager of JCDecaux Airport Beijing, expressed that the successful launch of the exhibition stand is attributed to the worldwide experience of JCDecaux. He believes this media can best meet clients’ demands for product promotion. Also, JCDecaux is fully dedicated to customizing the most optimal media format for advertisers across all industries.
JCDecaux continuously devotes itself to innovation and provides the most effective public communication platform to its clients. In addition to traditional media formats, JCDecaux China is actively cooperating with Beijing Capital International Airport to offer more tailor-made media formats and the most suitable and effective communication solutions to diverse clients through its many advertising resources.
The surface of the exhibition stand selected by Mercedes Benz is 24 square meters. Directly facing the passenger traffic flow walking toward security check, the stand is inescapably close to the busiest check-in island handling one flight every hour. Passengers are free to watch and experience GLK300 features, admiring the beauty of design in 3D perspective. In addition, the synchronization of the commercials on digital screens and the introductions on the car parameters board offer consumers more relevant product information, which provides an effective stage for Mercedes Benz's grand event.
According to ACNielsen's Beijing Capital Airport Passenger Profile Research from 2008, over 90% of passengers have higher income than the city average, while over 50% of passengers have four times higher income, which completely matches Mercedes Benz’s target audience. Based on this high-end brand feature and promotion strategy, JCDecaux China customized its first exhibition media display at Beijing Airport T3. This tailor-made media format is a high impact solution for attracting passengers' attention as well as ensuring effective branding communication.
Arnaud Redon, General Manager of JCDecaux Airport Beijing, expressed that the successful launch of the exhibition stand is attributed to the worldwide experience of JCDecaux. He believes this media can best meet clients’ demands for product promotion. Also, JCDecaux is fully dedicated to customizing the most optimal media format for advertisers across all industries.
JCDecaux continuously devotes itself to innovation and provides the most effective public communication platform to its clients. In addition to traditional media formats, JCDecaux China is actively cooperating with Beijing Capital International Airport to offer more tailor-made media formats and the most suitable and effective communication solutions to diverse clients through its many advertising resources.