From the late 2015 to early 2016, JCDecaux teamed with One Foundation to promote its “Warm Package”, calling for the public’s donation to the innocent kids in the disaster areas. The promotional visuals of Warm Package were posted on the 110 metro lightboxes, 388 MD displays and 58 campus lightboxes across Beijing, Shanghai and Guangzhou as well as 20 buses in Shanghai. As One Foundation’s long term partner, JCDecaux China expected to expand the influence of Warm Package via its media resources to attract public’s attention to the innocent kids in the disaster areas and take an active part in the donation.