As the long term media partner of One Foundation, JCDecaux China promoted “Rescue at the frontline” via its media resources in September 2016. The promotional visuals were posted on 20 metro lightboxes in Beijing and 30 metro lightboxes in Shanghai simultaneously. Through its media influence, JCDecaux China hoped to let the public know the emergency rescue and disaster relief operations taken to care for children and other vulnerable groups, hereby to accelerate the development of private relief force.