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Following “Rhino Protection”, JCDecaux China partnered with WildAid once again to promote the “GOblue-No Car Day”. From September to November, 2016, the promotional visuals were successively posted on 25 metro lightboxes and 1 wall sticker in Beijing, 34 metro lightboxes in Guangzhou and 25 metro lightboxes in Shanghai to improve public’s awareness of sustainable development and to promote low-carbon consumption concept and lifestyle. Through this cooperation, JCDecaux China expected to call on the public to change their behavior to improve the environment to get back the blue sky.