Following “Mobula Protection”, JCDecaux China partnered with WildAid again to promote the “Rhino Protection”. From January to February, 2016, the promotional visuals were successively posted on 45 12-sheet lightboxes in Beijing, Guangzhou and Shanghai Metro to popularize the knowledge that rhino horns are made of the same stuff as human’s fingernails, calling for stopping buying rhino horns. JCDecaux has fully expressed its vision of helping promote wild animals protection via its media platform as an enterprise with strong sense of responsibility through this cooperation.