Shanghai International Advertising Festival (SHIAF), an annual world-leading event，hosted by Shanghai Advertising Association & Shanghai Modern International Exhibition Co., Ltd. and under the supervision of the Shanghai government will be held by the first time on March 28, 2018. 
As the Vice-director Unit (Vice Chairman/ President Unit) of Shanghai Advertising Association, JCDecaux uses its own media resource to support this event. In March 2018, the promotional visuals successively posted on 30 12-sheet lightboxes in Shanghai Metro and 30 bus bodies in Shanghai.