To let more people know the great threat that illegal trafficking of wild animals poses to species survival, JCDecaux China joined hands with TRAFFIC，the wildlife trade monitoring network, to promote the initiative “Say No to Illegal Wildlife Trade”. During the period from  September to October, 2015, visuals of artware with images of tiger, rhinoceros, elephant and sea turtle were posted on 16 lightboxes in Shanghai metro, appealing the public to resist illegal wildlife products through the slogan “Cultural Value without the Expense of Life” .