In November 13, 2015, Paris and France were the scenes of heinous and unprecedented acts of terrorism. To express its sincere condolences to the victim and the injured, and to call for unity against these tough times, as the immediate reaction, the France-based company JCDecaux has tailor made the charity poster themed “Pray for Paris and Wish for a Peaceful World” and posted it via 121 digital screens in metro stations across Shanghai, Chongqing and Suzhou, expressing its best wish of world peace.