As a French enterprise, JCDecaux China continued its long-term partnership with Institut française de Chine to promote 2017 Festival Croisements. During the period from May to June 2017, the promotional visuals were successively posted on 30 metro lightboxes across Shanghai, Guangzhou and Beijing, 8 bus bodies in Shanghai and 5 bus shelters in Ningbo. Through its own media influence, JCDecaux China intends to enhance the awareness of this event, and encourage the cultural exchange between Chinese and French.