By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.
- Shanghai
- October 1, 2008
Most people will gasp in admiration unfeignedly at sight of the ads splendid in designation in the metro station. However, for those undergraduates who still remain in colleges, puzzle is unavoidable― they have puzzle on when their own works can be brought to so many people. However, there is a platform for their self-display in Shanghai; still, there is a chance for experiencing the culture and art in Paris by their own. Organized by Shanghai Shentong Metro Co., Ltd, and co-organized by Shanghai Shentong JCDecaux. Metro Advertising Co. Ltd, the 2008 "Shanghai Metro Cup" Undergraduate Creative Design Competition on Public Service Ads provided a platform free of charge to all the undergraduates in the major universities in Shanghai.
The press briefing for 2008 "Shanghai Metro Cup" Undergraduate Creative Design Competition on Public Service Ads held ceremoniously on April 9th. From April 9th, to May 28th, the committee of the contest collected the works from all the formerly registered students in the major universities in the city and the theme of the competition was named "For the Olympics, For the World Exposition, Advocate Civilization, and Promote Harmony". The judges comprised of famous writers, painters, socialists, advertising planners, and governmental officials. After an assessment for two months, an award ceremony was held on June 27th, with the awarded 100 works exhibited in the Liu haishu Art Museum as a special exhibition. There are 3 gold medals, 6 silver medals, 10 copper medals, 30 honorable mentions and 51 nominations.
The three gold award winners were awarded an great opportunity by Shanghai Shentong Metro Co., Ltd to visit the headquarter of the JCDecaux Group in Paris and talk with the famous designers face-to-face on the history of JCDecaux Group, the innovation ideas and the corporate core values. During this journey, the visit on the exhibition centers that represent the history of France and the contemporary art, such as the famous Louvre Museum, Orsay Museum, Centre National d'art et de Culture Georges Pompidou, etc. was also arranged for the students to experience the historical transformation of French art in different ideological trends, as well as the dramatic change in the designation philosophy at the trends mentioned. Besides, the students were also arranged to visit the Paris city and the Notre-Dame de Paris, the typical architecture of Gothic art, to specially comprehend the architectural style while experiencing a foreign country. "I benefited a lot from this journey in France, we marveled at the omnipresent feeling of art, the museum and the art museum. I couldn't believe that the precious art works that I used to see in the textbooks of world art history and designation history were in front of my eyes. Besides, it's amazing to see the nice environment in the headquarter of JCDecaux Group, and the designation products on show in the exhibition centers we visited, which gave us a genuine feeling that the products combining the functions and creative designation could actually be integrated into the city we are living in everyday indeed and provide convenience to the city life as well", according to Ni Chen, a gold award winner.
According to Mr.Jin Weichen, the executive chairman of JCDecaux Group in China, “What the public service ads bring to the people is not only a show of originality; moreover, they promote the public consciousness and social responsibility of the citizens. These public service ads remind the public to pay the efforts together to protect the environment, to treat the life kindly, to take care of others, to build a harmonious society together. Media operator of metro ads as we are, we don't only hope to create some commercial value in the metro space that we are operating, but also wish that we could assist our cooperator to create a harmonious, and creative metro cultural space to make our city better and better…
The press briefing for 2008 "Shanghai Metro Cup" Undergraduate Creative Design Competition on Public Service Ads held ceremoniously on April 9th. From April 9th, to May 28th, the committee of the contest collected the works from all the formerly registered students in the major universities in the city and the theme of the competition was named "For the Olympics, For the World Exposition, Advocate Civilization, and Promote Harmony". The judges comprised of famous writers, painters, socialists, advertising planners, and governmental officials. After an assessment for two months, an award ceremony was held on June 27th, with the awarded 100 works exhibited in the Liu haishu Art Museum as a special exhibition. There are 3 gold medals, 6 silver medals, 10 copper medals, 30 honorable mentions and 51 nominations.
The three gold award winners were awarded an great opportunity by Shanghai Shentong Metro Co., Ltd to visit the headquarter of the JCDecaux Group in Paris and talk with the famous designers face-to-face on the history of JCDecaux Group, the innovation ideas and the corporate core values. During this journey, the visit on the exhibition centers that represent the history of France and the contemporary art, such as the famous Louvre Museum, Orsay Museum, Centre National d'art et de Culture Georges Pompidou, etc. was also arranged for the students to experience the historical transformation of French art in different ideological trends, as well as the dramatic change in the designation philosophy at the trends mentioned. Besides, the students were also arranged to visit the Paris city and the Notre-Dame de Paris, the typical architecture of Gothic art, to specially comprehend the architectural style while experiencing a foreign country. "I benefited a lot from this journey in France, we marveled at the omnipresent feeling of art, the museum and the art museum. I couldn't believe that the precious art works that I used to see in the textbooks of world art history and designation history were in front of my eyes. Besides, it's amazing to see the nice environment in the headquarter of JCDecaux Group, and the designation products on show in the exhibition centers we visited, which gave us a genuine feeling that the products combining the functions and creative designation could actually be integrated into the city we are living in everyday indeed and provide convenience to the city life as well", according to Ni Chen, a gold award winner.
According to Mr.Jin Weichen, the executive chairman of JCDecaux Group in China, “What the public service ads bring to the people is not only a show of originality; moreover, they promote the public consciousness and social responsibility of the citizens. These public service ads remind the public to pay the efforts together to protect the environment, to treat the life kindly, to take care of others, to build a harmonious society together. Media operator of metro ads as we are, we don't only hope to create some commercial value in the metro space that we are operating, but also wish that we could assist our cooperator to create a harmonious, and creative metro cultural space to make our city better and better…