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- Hongkong
- April 1, 2015
JCDecaux Transport was pleased to have taken the opportunity to invite its esteemed airport clients and advertising agencies to a business event recently, at the Four Seasons Hotel Hong Kong with the view to sharing the most updated information on HKIA advertising and to inspiring them further in their media planning.
With the presence of executive representatives from the advertising industry, the event unveiled key results from the latest study on the effectiveness of HKIA advertising, undertaken by the Research Agency Cimigo Hong Kong. It was then followed by a presentation on the Passenger Journey in HKIA, including strategic information on Midfield Concourse Developments that will shape the year of 2015 to welcome up to 10 million more passengers each year upon its completion. Finally, JCDecaux Transport exclusively revealed an overview on state-of-the-art media developments to be launched in HKIA in 2015, as well as special executions, thus raising the deep interest of its clients in the use of Creativity & Innovation in airport advertising.
JCDecaux Transport, leading Outdoor Company in Hong Kong, was ranked leading Out-of-Home Media by Marketing Magazine for the 5th consecutive year in 2014, and was honored to have won 4 prizes at The Spark Awards 2014 for Media Excellence, among which an award granted to the stunning Swarovski Crystal Tree campaign displayed at Hong Kong International Airport.
With the presence of executive representatives from the advertising industry, the event unveiled key results from the latest study on the effectiveness of HKIA advertising, undertaken by the Research Agency Cimigo Hong Kong. It was then followed by a presentation on the Passenger Journey in HKIA, including strategic information on Midfield Concourse Developments that will shape the year of 2015 to welcome up to 10 million more passengers each year upon its completion. Finally, JCDecaux Transport exclusively revealed an overview on state-of-the-art media developments to be launched in HKIA in 2015, as well as special executions, thus raising the deep interest of its clients in the use of Creativity & Innovation in airport advertising.
JCDecaux Transport, leading Outdoor Company in Hong Kong, was ranked leading Out-of-Home Media by Marketing Magazine for the 5th consecutive year in 2014, and was honored to have won 4 prizes at The Spark Awards 2014 for Media Excellence, among which an award granted to the stunning Swarovski Crystal Tree campaign displayed at Hong Kong International Airport.