The public welfare program “Postal Parcel for Mothers” becomes the beginning of cooperation between JCDecaux and CWDF. As the media partner of CWDF, JCDecaux China will base on its own media resources to vigorously promote this public welfare program and call for more people to join in the group to care about women and children in poor regions. Thus the charity culture can be further cultivated and a new-type public welfare service platform can be created for the whole society, which will lead the public to pay more attention to the poor mothers and be concerned about disadvantaged groups.