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Following the successful cooperation in “Give Peace to Elephants; Say No to Ivory” Campaign, JCDecaux China again joined hands with IFAW (International Fund for Animal Welfare) to promote the initiative “Movie Week Series”. Since July 2017, JCDecaux China has posted the series of promotional visuals on metro lightboxes across Shanghai and Nanjing metro. This campaign invited numbers of celebrities to speak for wild animals, protecting their habitat, and keeping the beauty of them. As an enterprise with strong sense of responsibility, JCDecaux China aims to encourage the public to pay more attention to animals in danger and resist to purchase wildlife products via its media influence.