The 19th "Croisements Festival" officially kicked off in Beijing on April 8, 2025. Themed around "Crossover, Innovation, and Integration", this year's event gathers the top French artistic talents to present a grand feast spanning visual arts, performing arts, music, film, photography, and immersive experiences.
As a long-term strategic partner of Institut française de Chine, this year, JCDecaux China has once again become the promotion partner for this significant Sino-French cultural event. Since April 8, 2025, the promotional visuals of the "2025 Croisements Festival" have successively displayed on metro media in Shanghai and Beijing, as well as on bus-body media across Shenzhen, Shanghai, Chengdu and Nanjing. Leverage its own media resources, JCDecaux China aims to facilitate cultural exchanges between China and France, enabling the audience to appreciate the splendor of diverse cultures.