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- Cannes
- July 1, 2013
This year’s Cannes Lions International Advertising Festival, which took place from 16 to 21 June, celebrated the best of creativity in brand communication in 16 categories including Film, Press, Radio, Cyber, Media, Innovation and Outdoor.
JCDecaux France and JCDecaux Lithuania won Gold, Silver and Bronze awards in the Outdoor category thanks to their collaboration with creative agencies which submitted some very creative and innovative concepts. IGPDecaux Italy also won a Bronze Award in the Promo & Activation category for their campaign for Fastweb in Milan underground.
Each year around 11,000 people go to Cannes to get inspiration. In 2013, a record of 35,765 entries was submitted by 92 countries, an increase on 2012 which held the previous record after 2 years of declining entries following the global economic crisis. This year, there were 5,613 entries in the Outdoor category.
JCDecaux France: Outdoor Gold and Silver Winner - Ray Ban
The agency MARCEL Paris won a both a Gold and a Silver Lion in the Outdoor category for their “Never Hide” campaign for Ray Ban. The campaign comprises several creatives. Each creative carries the message “Never Hide” and aims to show how Ray Ban wearers stand out from the crowd.
JCDecaux France: Outdoor Bronze Winner - La Redoute
CLM BBDO's “Live Weather Billboard” won a Bronze Lion for La Redoute. This campaign was created in conjunction with JCDecaux Innovate France on Digital screens in Angers. The display on the screen changed according to the weather. This was a great way to suggest to potential consumers appropriate clothing for every type of climate by showing them a wide range of La Redoute products.
JCDecaux Lithuania: Outdoor Bronze Winner - Vilnius Book Festival
Lithuania received its second Cannes Lions award in the country’s history. A Bronze Lion was awarded to the agency Not Perfect | Y&R for their creation “The Forehead”. The campaign ran on JCDecaux’s network and promoted the first Vilnius Book Festival. The creative was the work of one of the most highly regarded contemporary Lithuanian artist, Stasys Eidrigevicius.
IGPDecaux Italy: Promo & Activation Bronze Winner - Fastweb
To illustrate the broadband speed of Italian provider Fastweb, M&CSaatchi and IGPDecaux underwent a complete makeover of Moscova tube station in Milan underground that was turned into Tokyo’s Shibuya station in Japan - transporting users from one end of the earth to another in an instant. This makeover gave passengers a realistic feel of one of Japan’s well-known areas.
JCDecaux France and JCDecaux Lithuania won Gold, Silver and Bronze awards in the Outdoor category thanks to their collaboration with creative agencies which submitted some very creative and innovative concepts. IGPDecaux Italy also won a Bronze Award in the Promo & Activation category for their campaign for Fastweb in Milan underground.
Each year around 11,000 people go to Cannes to get inspiration. In 2013, a record of 35,765 entries was submitted by 92 countries, an increase on 2012 which held the previous record after 2 years of declining entries following the global economic crisis. This year, there were 5,613 entries in the Outdoor category.
JCDecaux France: Outdoor Gold and Silver Winner - Ray Ban
The agency MARCEL Paris won a both a Gold and a Silver Lion in the Outdoor category for their “Never Hide” campaign for Ray Ban. The campaign comprises several creatives. Each creative carries the message “Never Hide” and aims to show how Ray Ban wearers stand out from the crowd.
JCDecaux France: Outdoor Bronze Winner - La Redoute
CLM BBDO's “Live Weather Billboard” won a Bronze Lion for La Redoute. This campaign was created in conjunction with JCDecaux Innovate France on Digital screens in Angers. The display on the screen changed according to the weather. This was a great way to suggest to potential consumers appropriate clothing for every type of climate by showing them a wide range of La Redoute products.
JCDecaux Lithuania: Outdoor Bronze Winner - Vilnius Book Festival
Lithuania received its second Cannes Lions award in the country’s history. A Bronze Lion was awarded to the agency Not Perfect | Y&R for their creation “The Forehead”. The campaign ran on JCDecaux’s network and promoted the first Vilnius Book Festival. The creative was the work of one of the most highly regarded contemporary Lithuanian artist, Stasys Eidrigevicius.
IGPDecaux Italy: Promo & Activation Bronze Winner - Fastweb
To illustrate the broadband speed of Italian provider Fastweb, M&CSaatchi and IGPDecaux underwent a complete makeover of Moscova tube station in Milan underground that was turned into Tokyo’s Shibuya station in Japan - transporting users from one end of the earth to another in an instant. This makeover gave passengers a realistic feel of one of Japan’s well-known areas.