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It has been 8 years since Earth Hour entered into China. As the first enterprise supporting this grand initiative in China and WWF’s long-term strategic partner, JCDecaux China has continued to help promoting Earth Hour 2016 through its multiple media resources, encouraging more people to make actual environmental changes for the blue sky. Since the beginning of March this year, the promotional visuals of Earth Hour 2016 were posted on the 10 metro lightboxes in Shanghai, 70 metro lightboxes and 160 pairs of DP screens in Beijing, 12 bus bodies in Shanghai and Chongqing, on 285 MDs in campuses across Beijing, Shanghai and Guangzhou as well as 65 bus shelter faces in Ningbo. Through this cooperation, JCDecaux China has fully embodied its vision to call for the public via its media resources to live a life in a sustainable way and together spare no efforts to reproduce the blue sky.