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Co-worked with National Museum of China, KFC produced an amazing exhibition at Xujiahui Station. A variety of media formats including lightboxes, wall stickers and pillars were used to introduce the cultural relics from the collection at the National Museum of China.

Four pillars were transformed into appealing showcases displaying vivid replicas of the cultural relics exhibited in the museum. An interactive TV Wall made up of nine LCD screens was displaying an animation of Lantern Festival parade which imitated a famous Ming Dynasty painting.

By scanning the QR code, passengers could see the Latern Festival parade painting and learn about the different types of lanterns and cultural traditions on their mobile phone.

They could also control the speed of the parade by shaking their mobile phone, meanwhile, the characters on the TV wall would be triggered to set off fireworks and swing their lanterns.