By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.
Two strips of blue arrow floor stickers on either side were leading passengers to meet the music icons of the show. People who walked along the arrows were even surprised to find a projected circle was following their steps like a spotlight to make them feel like being a superstar.
The compelling design of the “Rising Star Tunnel” and the inventive way of voting attracted many passengers to participate and share on social media. From online show to offline scene-interaction, the campaign used the metro space to narrow the distance between the audience and the show.