Following the successful cooperation in “Animal Protection” Campaign, JCDecaux China again joined hands with IFAW (International Fund for Animal Welfare) to promote the initiative “Give Peace to Elephants; Say No to Ivory”. Since February, 2015, JCDecaux China has leveraged its own media resources to post the series of promotional visuals on metro lightboxes across Shanghai, Suzhou, Nanjing and Chongqing, bus bodies in Shanghai, Nanjing, Chongqing and Wuhan as well as bus shelter faces in Ningbo. Through its media influence, JCDecaux China aims to encourage the public to pay more attention to animals in danger and resist ivory sales together while practicing its corporate social responsibility.