Energy-saving tips from WWF (World Wildlife Fund) appeared in Shanghai and Beijing Metro station in 2007 aiming to educate and engage general public to reduce their energy consumption by adopting 20 energy saving tips, encouraging them to participate in energy-saving with practical actions in their daily life. 
Following the donation of ‘20 ways to 20%’, one Business Unit of JCD China, ShentongDecaux has signed officially the cooperation with WWF and attend Panda’s Friend project, with the donation of 100 advertising spaces in Shanghai metro during 2008.