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Message from the co-CEOs

Sustainable Development has been at the heart of our business since the Group was founded. From the earliest days, our commitment was clear, shown through our consistent approach to our quality and environmental management and our global vision for our environmental and societal responsibility from 2014. JCDecaux is playing an active role in this transition, with nearly 50% of our revenues aligned with the European Taxonomy. 

Since 2022, we have been an official partner of the United Nations and we also contribute to the 17 Sustainable Development Goals (SDGs). Our Sustainability Strategy and the range of solutions we offer are supporting the emergence of the smart and sustainable city, at a time when mobility matters more than ever. 

Today as we face huge challenges for the planet and for human development we remain committed to playing our part in tackling these vital issues through the continuation of our work, taking this forward with our strategic roadmap for 2030.

Sustainable Development is more than an environmental necessity, it is a powerful lever for economic and social growth, opening up opportunities for new services that enhance the lives of people across the world. Jean-François Decaux and Jean-Charles Decaux

 

Our virtuous business model

Since 1964, our model has been virtuous because it's a win-win situation: we supply street furniture and services, maintain them and keep them up and running on a daily basis, thanks to the financing provided by the brands‘ advertising, in other words, without putting a strain on local authority budgets or citizens’ purchasing power.

Today, our model is virtuous in different ways:

  • Environmentally: Nearly 50% of Group revenues are aligned with the European Taxonomy

  • Economically: Nearly 50% of JCDecaux resources finance living spaces and transport facilities

  • Socially: Nearly 120.000 jobs supported worldwide. For every employee in the world, nearly 10 supplementary jobs are supported by the Group in the global economy*

*Study of socioeconomic impact conducted by Utopies on 2022 data, audited by EY

Our 2030 ESG Strategy

 
DEVELOP FURNITURE AND SERVICES
THAT WORK FOR EVERYONE

Reinforce ecodesign to improve environmental and social performance 

Develop and deploy our responsible innovations and our sustainable furniture 

Preserve and enhance biodiversity in cities
PROMOTE RESPONSIBLE
OUTDOOR ADVERTISING

Promote responsible campaigns
 
Safeguard our digital activities to the highest possible degree
 
Advocate for public interest communication that serves the United Nations’ 2030 Agenda

 

Reduce our operations emissions (scopes 1 and 2) 
 
Reduce emissions across our entire value chain (scope 3) 

Contribute beyond our value chain

Promote responsible waste management through a circular economy

Encourage responsible water consumption
 

 

Value all our people

Care about our people 

Support our people’s growth & development 

Foster diversity and inclusion

CONDUCT BUSINESS
ETHICALLY AND SUSTAINABLY

Maintain ethical conduct and fight corruption

Help our suppliers implement more responsible practices 

Ensure that personal data is protected
 

Our key achievements

  • 28.3% reduction in greenhouse gas emissions vs 2019 (scopes 1, 2, and 3, market-based)

  • 100% renewable electricity coverage

  • 22.3% reduction in accident frequency rate vs 2019

  • 34.4% of executive management committee members are women

  • A List: CDP Score in 2024

  • 76/100: EcoVadis Score in March 2025

All our extra-financial information
 

Our key objectives

  • Widely deploy our responsible innovations by 2030

  • 100% of the Group's countries representing 80% of the adjusted revenue contribute to supporting one or more of the United Nations' SDGs by 2025

  • 73% reduction in scope 1 and 2* carbon emissions by 2030 (vs 2019)

  • 46% reduction in scope 3 carbon emissions by 2030 (vs 2019)

  • Continue to deploy our water policy by 2025

  • Zero Waste to landfilling vs total waste in countries with suitable facilities by 2035

  • 40% of women on our executive management committees by 2030

  • 25% reduction in the accident frequency rate vs 2019

*Market-based
 

An approach in place for more than 20 years

Our support to the UN Sustainable Development Goals

We contribute to all 17 Sustainable Development Goals, and to 6 in particular, in order to accelerate their promotion and development throughout the world. Addressing the SDGs is a lever for innovation, enabling us to offer ever more responsible products and services.

Download below a note detailing our contribution (2025 edition on 2024 performance):