PRADA Unveils 4,000㎡ Monumental Artwork at Shanghai Hongqiao Airport FBO | LIU, Wen Stars in Prada Jardinière Handbag Campaign – China Debut

Recently, the Italian luxury house Prada revealed a spectacular 4,000㎡ billboard installation atop the FBO（Fixed Base Operator) at Shanghai Hongqiao Airport, featuring supermodel LIU, Wen in the Prada Days of Summer 2026 campaign.
 Rendered in a pared-back visual language, the large-scale installation channels Prada's signature aesthetic. LIU, Wen, captured in an exclusive high-end travel setting, presents the new Prada Days of Summer 2026 collection, seamlessly merging classic silhouettes with an air of effortless elegance. The resulting imagery delivers a layered visual narrative—balanced between tension and lightness—that evokes a distinctly contemporary mood.

As a hub of aviation traffic and high-net-worth travelers, the FBO at Shanghai Hongqiao Airport offered an ideal stage for Prada's high-impact debut. The arrival of this monumental campaign not only underscores the brand's deepening commitment to the Chinese market but also reinforces its vanguard status and global influence in luxury through a powerfully cinematic visual statement.
 Prada has always advanced its brand ethos and design philosophy through elevated storytelling and avant-garde creativity. With this breathtaking installation, Prada once again redefines the benchmark for high-profile outdoor visuals—bringing its grace and strength to life at the city's gateway.