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- Shanghai
- October 1, 2011
A Samdecaux initiative has proven to be a huge success in the way of a large format 3D object on the side of Pudong Airport's main road! Reaching 100% of T1 and T2 departing passengers, the large structure measures 10m x 7.8m (length x height) to ensure high reach and lasting impact to passing traffic. The magnificent metallic structure that took 3 months to construct contains a real time clock offering passing traffic the time that is also highly visible at night due to the brilliant illumination over the entire structure.
This innovative in-house media solution is a great example of how to effectively answer two media objectives; of providing added value to Pudong Airport while offering TAG Heuer a creative media solution.
This innovative in-house media solution is a great example of how to effectively answer two media objectives; of providing added value to Pudong Airport while offering TAG Heuer a creative media solution.