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  • Shanghai
  • August 1, 2008
Being the long-term official sponsor of the Olympic Games, Coca Cola has recently chosen the People's Square, Shanghai Metro Station, to exhibit the"Bird"s Nest'stadium model. The exhibition aims to promote Coca Cola's brand during the Olympic Games and has successfully attracted attention from the public.

Coca Cola has chosen to hold the event at the exhibition hall inside the transit area of the Shanghai Metro. The "Bird"s Nest' stadium model was decorated with the cardboards of the 2 national well-known athletes: Yao Ming and Liu Xiang, and the slogan: "Supporting the Olympics Dreams for 80 Years!" 

This event was a proven success, attracting the attention of many passengers and at the same time making an impact on the Advertising industry. The exhibition will last until the end of August. 

The Exhibition of the Bird's Nest National Sports Ground Model covers an area of 30square meters, with a daily passenger flow of 400,000.

 

Published in JCDECAUX CHINA