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- Paris
- April 7, 2016
Paris, 7 April, 2016 - JCDecaux SA (Euronext Paris: DEC), the leading outdoor advertising company worldwide, announced today that it has started the installation of 30 advertising panels on Fifth Avenue in New York, with LVMH Group displaying the first campaigns.
These elegant stainless steel bus shelters, specially designed for New York City are located on the most expensive retail street in the world from the Empire State Building on 34th Street to Bergdorf Goodman on 58th Street. Coverage includes the world’s most renowned global brands and some of the largest US department stores.
Fifth Avenue is also home to New York’s landmarks such as Rockefeller Center, St. Patrick’s Cathedral and the New York Public Library.
Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Fifth Avenue is the most expensive and best shopping street in the world. This is an unprecedented and exclusive Out-of-Home media offering which will enhance our existing New York Street Furniture network as well as our unique presence in other iconic locations in the largest US cities such as North Michigan Avenue in Chicago, Market Street in San Francisco, Boylston Street in Boston. JCDecaux is the Out-of-Home media company delivering prime audiences on the most prestigious and upscale Avenues around the world including the Champs-Elysees in Paris, Oxford Street in London, Causeway Road in Hong Kong and now 5th Avenue in New York. We are delighted that the LVMH Group and its Houses are taking part of this major event. This partnership strengthens their desire to be highly visible on the world's most iconic avenues with JCDecaux.”
These elegant stainless steel bus shelters, specially designed for New York City are located on the most expensive retail street in the world from the Empire State Building on 34th Street to Bergdorf Goodman on 58th Street. Coverage includes the world’s most renowned global brands and some of the largest US department stores.
Fifth Avenue is also home to New York’s landmarks such as Rockefeller Center, St. Patrick’s Cathedral and the New York Public Library.
Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said: “Fifth Avenue is the most expensive and best shopping street in the world. This is an unprecedented and exclusive Out-of-Home media offering which will enhance our existing New York Street Furniture network as well as our unique presence in other iconic locations in the largest US cities such as North Michigan Avenue in Chicago, Market Street in San Francisco, Boylston Street in Boston. JCDecaux is the Out-of-Home media company delivering prime audiences on the most prestigious and upscale Avenues around the world including the Champs-Elysees in Paris, Oxford Street in London, Causeway Road in Hong Kong and now 5th Avenue in New York. We are delighted that the LVMH Group and its Houses are taking part of this major event. This partnership strengthens their desire to be highly visible on the world's most iconic avenues with JCDecaux.”