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Metro: The Demonstration Platform for Urban Arts – “Creative Gallery 2008” Initiated in Shanghai Metro |
“What Life Lacks of Is Not Beauty but Eyes That Will Find Beauty”.
Tired of crowded metro and accustomed to exhaustion on tour, will you get downhearted with life? The answer is No! As the New Year is approaching, the event of “Creative Gallery 2008” will also be inaugurated together with the opening of new metro lines in Shanghai. By then, nearly one thousand creative artworks will be placed in the metro space to add some warm for Shanghai’s winter days and provide a bright stroke to your urban life!
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Global Warming: Without Land, Where Can Road Be? |
The event of “Creative Gallery 2008” is sponsored jointly by JCDecaux China, the No.1 outdoor advertising company in Europe and also the biggest in Asia Pacific, and Getty Images, the world largest photo supplier and official photo partner of Beijing Olympic Organizing Committee. Totally 18 top-grade advertising and creative companies both at home and abroad have participated in this event. By then nearly one thousand creative pictures will be shown in various metro lines and these works will be centered on such themes as Olympics, World Expo, environment protection, urban environment and corporate culture etc. If you are a metro passenger, you will be able to experience a wonderful creative visual feast brought by lightboxes along metro lines.
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Hygienic Chopstick |
Disposable Paper Cup |
Paper Rag |
Its Fate Will Be Selected by You |
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It is learned that, the event of “Creative Gallery 2008” will last for one year and creative works for public interest will be provided by creative companies. Shengtong Decaux will provide the release media to demonstrate creative works to the public in the form of big-sized, connected lightboxes. The “Creative Gallery” comprises of six parts – Environment, Society, Traffic Safety, Health, Love, and Care. To be specific: the part of Environment advocates nature protection and green travel through photos that are themed on global warming and undecomposable refuse etc.; the part of Society stresses latest social phenomena to reflect interpersonal exchange and interaction; the parts of Traffic Safety and Health remind people to cherish life and be good to ourselves; the parts of Love and Care caution the public not to “neglect doing good though it may be small”, but instead we should care for things and people around us and should go home from time to time. From far away to close up and from self to others, these unique creative works will cause metro passengers to care for existence, life and future.
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Organ Donation: Give Others A Chance to Be Reborn |
Intelligent creative pictures and connotative cultural representations, while being demonstrated in metro space, are also some delicate and lovely decorations for your colorful life. Being in the “Creative Gallery” to feel creative ideas and appreciate cultures, you can find that arts are not so remote and metro is actually a perfect place for art demonstration!
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