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| JCDecaux “Bus 100 Change” Is Elected AsThe Most Executive Medium Placement 2006 – Annual Top 10 Outdoor Advertising Events |
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| According to authoritative information issued by Asia Outdoor Media on April 25, during The Fourth China Outdoor Advertising Conference held from April 19 to April 20 in Shanghai, the appraisal of 2006 outdoor advertising industry was announced. JCDecaux “Bus 100 Change” again wined “the first of the year in the industry” and became the most executive medium placement 2006 after it was selected in annual top 10 events. |
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2006 China Top 10 Outdoor Advertising Events
（The followings are not in particular order.） |
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JCDecaux “Bus 100 Change”was rapidly advertised and experienced going into market with unified suit in 8 cities.
Focus Media and Target Media were incorporated.
All the outdoor advertising billboards in downtown of Dalian were knocked down, and many newspapers and websites made different kinds of comments in public.
ADIDAS building and football advertising at Shanghai Metro City, it attracted many public attentions during the World Cup.
The continuous holding of the Third China Outdoor Advertising Conference and subsequent special forum in different places influenced the industry development.
Purchasing an aircraft carrier --- China Media Exchange was founded formally.
The 13th China Advertising Festival was held in
Kunming.
Carlyle infused 20 million dollars of capital to Time Share Media.
The first media liability insurance came out.
The state implemented new Provisions on the Registration Administration of Outdoor Advertisements, and outdoor advertisements have been brought into the scope of registration and examination. |
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2006 China Outdoor Advertising Industry Top 5 Industrial Records
Capital M & A with the largest scale of the year--- incorporation of Focus Media and Target Media.
The most disputed renovation action of the year --- All the outdoor advertising billboards in downtown of Dalian were knocked down, and many newspapers and websites made different kinds of comments in public.
The executive medium placement of the year --- JCDecaux “Bus 100 Change” was rapidly advertised and experienced going into market with unified suit in 8 cities.
The most influential outdoor creative conception of the year --- ADIDAS building and football advertising at Shanghai Metro City, which attracted many public attentions during the World Cup.
The industry grand meeting with the most powerful impetus of the year --- The continuous holding of the Third China Outdoor Advertising Conference and subsequent special forum in different places influenced the industry development. |
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