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UnionPay |
To encourage cardholders to pay by UnionPay credit card in Mainland China, China UnionPay launched a giant poster on wall with audio effect along the high-traffic travellator at MTR Hong Kong Station. A catchy jingle was played along the travellator to convey its sales messages, creating a long-lasting impression on the MTR passengers.
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| Australia Travel Bureau |
Australia travel bureau chooses stations of large passenger flow and mass white-collar walkers to advertise in way of consecutive lightboxes.
Multi pictures show its characteristics of Sydney Opera House, sea food and beach to audiences in a direct way, which is a sound base for outbound travel during Labour Day Golden Week These vivid colours, beautiful pictures issuing in consecutive lightboxes contrast sharply, and attract more passengers.
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| Halls |
Candy industry continuous its change on products. As a brand on the market at an earlier time, selects concourse consecutive lightbexes at South Huangpi Road station for releasing advertisement to effectively reach audience.
This gallery features in various media forms, including billboard, 12 sheets and 4 sheets consecutive lightboxes. The innovation of consecutive lightboxes differs from that of Australia travel bureau. It separates whole pictures into several pieces, constituting multiple showing spaces larger than 12 sheet lightboxes, which results in specific form and forceful impact.
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| HEWLETT-PACKARD |
Network release and fast full city coverage
Client feedback£ºAs the first client of Bus 100 Change network release, HP chose the Bus 100 Change as the key outdoor media in Shanghai, Wuhan and Chengdu.
Fast full city coverage, unified media format and maintenance service were the main consideration factors.
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YILI GROUP
Liquid milk division |
High exposure, wide coverage and fast post
Client comments£ºBefore, I never heard about a company capable of releasing 100 buses in one night, that's just amazing! There are three main reasons for us to choose the ¡°Bus 100 Change¡±: High exposure, wide coverage and fast post. This kind of media is highly welcome for FMCG. People should consider choosing this kind of fast and high-coverage media for explosive events marketing and tactical campaigns (like the Olympic games).
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| B&Q |
Real time release
Client comments£ºBus 100 Change is indeed some kind of innovative product. It enables fast and immediate release for bus advertising. Full city coverage maximizes the communication effectiveness. One Hundred buses released overnight is able to meet the fast promotional needs.
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| Coca-Cola |
Since the beginning of 1928£¬Coca-Cola has become one of the major official Olympic sponsors. So far, their Olympic sponsorship contract has been signed to 2020, which is the longest period of record of the Olympic Games sponsorship.
Coca-Cola continued their previous Olympic strategy at the opening of the 2008 Olympic Games that has launched an advertising campaign with the theme of their 4 spokesmen Yao Ming, Guo
Jingjing, Liu Xiang and Wang Liqin, attracted most of the attention of the world. In the heat of summer in 2008, Coca-Cola wish everyone Enjoy the Olympics Games.
Releasing in the impactful areas, especially in Interchange Zone of Dongzhimen Station with three Brand Zone, in Xidan Station with wall stickers, in Wangfujing Station, Yonganli Station, Tiananmen East Station and Tiananmen West Station with 100 panels Lightbox Network, to attain higher VA frequency and VA reach
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| TRENDS MAGAZINE |
Adding to the last trends
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| CHARRIOL |
A pleasurable vision you can't overlook
Media format£º FIS stickers
Riding on the flights info LED, FIS stickers located on the ceiling of staircases in the high passenger flow areas of the airport are one of the best media offering great reach
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| HSBC |
Media format£º Wall Light box
Located in the international departure central area, international arrival corridor area and luggage claim area. Strongly cover high-end audience in Beijing Capital international airport and perfectly support strong branding communication.
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| ROEWE |
5 media formats for an overall coverage in 2 airports
Media format£º Totem poles, king-sized buntings, deluxe lightbox packages, consecutive lightboxes , pillar wraps
Shanghai Automotive Industry Corp¡¯s Roewe brand launched 5 strategic media formats at the same time in Hongqiao and Pudong airports, successfully covering all departure and arrival passengers of domestic flights and providing a sheer banquet for the eyes
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| P&G |
The maximization of IMC on campus with the P&G Apple unforgettable
Duration£ºOne and a half months
Cities£ºBeijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Xi An, Chengdu
Key message£ºNew Rejoice for dry hair
Media formats£ºLightbox networks in Universities, POS announcements, free product sampling and P&G Apple, Campus intranet BBS, sponsored movie shows , interactive lucky
draw
Client's comments£ºNow, not a single student has not heard about Rejoice. Our new product is already drummed in into their heads. What a beautiful night! |
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| NATURAL
BEAUTY |
Climax with idols - Natural Beauty's products launch
Products£ºNatural Beauty
- Beauty contest camps¡±
- Miss Amy¡± contest
- Campus mail catalogues
Period£ºTwo phases with two months each
Cities£ºBeijing, Shanghai, Guangzhou
Location£ºDormitories, canteens
Media formats£ºLightboxes, DM, sampling, interactive games and seminars on skin care, gathering with spokesmen (with movies show)
Comments£ºImplant brand equity through abundant promotions and movie stars' push
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| BEIJING MOBILE |
Full location and long term release to maximize reach
Products£ºM-zone
Period£º7 months
Cities£ºBeijing
Location£ºCanteens, dormitories, gymnasiums, school buildings and libraries
Media formats£ºLightboxes
Comments£ºFully utilize the effective locations of the lightboxes to reach the target repeatedly and in long term
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| Tsingtao Chun Sheng Beer |
Tsingtao Chun Sheng Beer renewed it¡¯s package with a brand new slogan for the products promotion. It has launched in the typical areas, include gate 10 in Xu Jiahui with 4-sheet light boxes and platform of Shanghai Science & Technology Museum, to attain higher VA frequency and VA reach.
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| Darlie |
After rolling out new products, advertises in metro simultaneously cooperated with TV media.
Choosing stations with large passenger flow, and long detention time to issue advertisement on wall pillar, could raise AD awareness. At the same time, tactically utilizing packages to improve AD coverage with low cost.
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| Luxury Brand Campaign showcase |
The unique combination of high profile audience, long dwell time and sleek environment of brand new terminals, positions airport as the privilege location for luxury brand advertising.
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| LG |
May 20, 2009, people on their way to work might noticed the big changes in Guomao station in Beijing Metro line10, its transfer channel has become a large-size exhibition platform for LG products. Orange color with "ice cream" (KF350 telephone), "Poker"(KM900e telephone), "racing car" (digital
TV) has been fully displayed on the wall and the metro space was light up immediately.
Spaces in Guomao station are the largest compared to the others. There are nearly 2000 square meters wall wraps in transfer channel, platform and exit respectively to make the station to be an impact showing space to realize the best advertising and communication effect.
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| Garden |
Garden selected metro media as an important advertising channel when promoted Pop Pan and Wafer. It wisely combined the lightbox network and impactful media like staircase wall sticker, wall ad and digital media PDP at People¡¯s Square, which helps it to largely covered and impressed its target audience.
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| Panasonic |
To maximally seize customers¡¯ attentions and interests, Panasonic built up a KITCHEN in the metro stations. Passengers surprised to see all the Panasonic household appliances during their commute. Guess the products and brand messages Panasonic intends to communicate have been toured into passengers¡¯ minds.
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| Cathy Pacific |
Cathay Pacific cheered for Hong Kong Sevens with gigantic 3D hanging ball.
To promote the long-anticipated Hong Kong Sevens, Cathay Pacific decorated the public concourse in MTR Hong Kong station with Poster on Wall and grass-green Floor Vision. Most importantly, a gigantic ball was hung up on site which captured all the attention around and filled the air with sports spirit.
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| Est¨¦e Lauder |
Est¨¦e Lauder brightened up the travellator at MTR Hong Kong station.
Est¨¦e Lauder advertised its latest whitening products via a special set-up of projection on the extensive poster. The projection showcased a video for the new product, providing passers-by additional audio-visual information. The campaign¡¯s impact was enhanced by the enlarged product shots printed on the poster.
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| Glycel |
Glycel introduces its whitening products with the Innovative Panel by giving away coupons and samples via the card dispenser and sample dispenser of the Panel. Located at Causeway Bay station, the advertisement reached the target audience close to point of sales.
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| Finnair |
Finnair treated air passengers to a taste of their ¡°peace of mind¡± flying experience, by offering them to sit on a relaxing ball chair, which rotates and plays lovely music as they watch the airline¡¯s latest products and services on a handheld device at the Exhibition Site. They have taken position of an Exterior Billboard and Digital Boarding Gate Network to create an all-around presence from the time the passengers arrive the airport until the time they board their flights.
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| Fendi |
Fendi has drawn the fascination of the public with its glamorous new ad displayed at the large double-sided Portrait Billboard in a cannot-be-missed location just outside the Hong Kong International Airport (HKIA). The vibrant ad design and the striking size of the billboard strongly grasps the attention of every departing and arriving traveller in the Airport Express trains or road traffic, achieving utmost brand exposure and recall.
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| CTM |
The Macau telecom company CTM has unveiled an innovative Bluetooth advertising campaign at Macau International Airport. Taking advantage of the tangible dwelling time, CTM diverts promotional messages to the cell phones of arriving passengers at the Baggage Reclaim Area. Together with the TV Stand Lightboxes at the Boarding Area, this campaign demonstrates 100% coverage of departing and arriving passengers.
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| Estee Lauder |
In celebration of their Advanced Night Repair 30th Anniversary, Estee Lauder has launched a commemorative campaign in Beijing Airport Duty Free Access network.
To further enhance the impact of the campaign, a holster attached to the media offers Estee lauder flyers to all departing passengers. Flyer in hand, travelers then have the privilege of enjoying preferred shopping conditions at the duty free shops located nearby.
Another great call for action begun by Estee Lauder with the support of JCDecaux; pushing further the boundaries of interacting with consumers at Beijing Airport.
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| Branding Wall |
Hongqiao Airport, Terminal 2 has the perfect media for a stunning display on large format within the Arrival Hall: the Branding Wall! This media has proven popular for watch campaigns over the past few months, with advertisers being drawn to the ample advertising room that the Branding Wall provides. Measuring 4m in height by a length of 33.4m, Piaget, Hermes and now Vacheron Constantin have elected to use the Branding Wall to effectively showcase their new watch on offer.
Vacheron Constantin has been present on this media from January this year and will continue to be until the end of June 2011. This media is a fantastic choice for watch and jewelry brands alike, as it allows for a large advertising space that is guaranteed to ensure maximum reach and impact amongst passengers in T2!
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| Baume & Mercier |
Fantastic new media is now on display in the arrival corridors of Hongqiao Airport T2 in the form of 4 cubic lightboxes! Reaching the majority of T2 arrival passengers, this stunning new lightbox format is also new to SAMDecaux and creates an elegant look due to the symmetrical frame and shape of the media. The 4 advertising panels to each lightbox offers passengers a 360º view of the campaign and is an effective way to increase brand awareness amongst passengers.
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| TAG Heuer |
A SAMDecaux initiative has proven to be a huge success in the way of a large format 3D object on the side of Pudong Airport¡¯s main road! This innovative in-house media solution is a great example of how to effectively answer two media objectives; of providing added value to Pudong Airport while offering TAG Heuer a creative media solution.
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| Jaguar |
This July and August Jaguar took prime placement in the boarding hall of Hongqiao Airport T2 with 2 fantastic car podiums! This is the first time Jaguar, whose new XJL 3.0 featured in Hongqiao Airport T2, have introduced any of their premium car range within Chinese airports.
Jaguar is hoping to gain more market share in China in the field of smaller engine cars by introducing their tailored made new model specifically for the Chinese market. Hongqiao T2 is the perfect consumer environment for Jaguar to target a premium domestic clientele, and to present their car in an impressive and eye-catching way.
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| SGM |
The escalator panel network located in the boarding hall of Hongqiao T2 has been renovated this May; the existing lightboxes are now complimented by a surrounding wrap on all sides! This new media is fantastic in attracting the attention of passing by passengers due to the illuminating and 3D effect that the lightboxes portray. The wrap surrounding the lightboxes further draws
passenger's attention inwards to the stunning campaign on display.
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| Porsche |
Porsche are making a strong start to 2011 with a first-ever car showcase in any airport worldwide! Setting the record of utilizing podiums to showcase their premium automobile range, Porsche debuted their first showcase campaign in Shanghai, Hongqiao Airport Terminal 2.
With three top of the range automobiles located in the boarding hall of Hongqiao Terminal 2, Porsche have established themselves as the brand to watch in 2011. The two 911 car models on either side of the boarding hall will reach 100% of departing passengers, as they are placed in key passenger channels. The 911 Turbo car is located in the middle of the boarding hall, in close proximity to luxury brand retailers, helping compliment the premium status of the automobiles while pushing brand awareness. The Porsche podiums will remain in Hongqiao T2 until the end of April 2011.
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| Emirates |
Emirates presents European Exoticism via MTR Central Luxury Zone Advertising
Setting at the exit to the Landmark, Emirates features a fusion of different European scenery on the poster and creates a stony ground of Floor Vision. Empowered by captive environment, it manifests Emirates' strong linkage to the continent.
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| Delta Air Lines |
Proving that there is no better place for an airline to communicate with its audience than in the airport itself, Delta Airlines has rolled out a campaign to promote its non-stop flights to Detroit at the Hong Kong International Airport (HKIA) -Asia Pacific¡¯s busiest international airport, whose passengers fly an average of 7.7 times a year*. Positioning its advertisement on Totems with magnificent presence along the departure concourse, the airline has effectively connected with passengers of HKIA.
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