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| Home Page > Case Gallery |
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| NOKIA |
Three key sites, the best format, eye-focusing
To expose the message repeatedly in the first 20 minutes as the passengers enter the subway by riding on the selected media in the passage, corridors and platforms at targeted locations. |
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| CITIZEN |
Strategically located for a branded station
To better reach the target, Citizen strategically selected the stations for its year round product launches. The advertisements had been changed to collaborate with the products promoted. The consecutive lightbox and pillar wrap was the key format chosen to create great brand exposure and ad impact. Zhongshan Park was highlighted being the inter change.
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| MOTOROLA |
12 sheets consecutive lightboxes provides creative space for dynamic works
12 sheets consecutive lightboxes confers a dynamic and innovating display of the creative. This package format maximized audience coverage in the shortest amount of time.
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| HEWLETT-PACKARD |
Network release and fast full city coverage
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| Client feedback： |
As the first client of Bus 100 Change network release, HP chose the Bus 100 Change as the key outdoor media in Shanghai, Wuhan and Chengdu.
Fast full city coverage, unified media format and maintenance service were the main consideration factors. |
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YILI GROUP
Liquid milk division |
High exposure, wide coverage and fast post
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| Client comments： |
Before, I never heard about a company capable of releasing 100 buses in one night, that's just amazing! There are three main reasons for us to choose the “Bus 100 Change”: High exposure, wide coverage and fast post. This kind of media is highly welcome for FMCG. People should consider choosing this kind of fast and high-coverage media for explosive events marketing and tactical campaigns (like the Olympic games). |
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| B&Q |
Real time release
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| Client comments： |
Bus 100 Change is indeed some kind of innovative product. It enables fast and immediate release for bus advertising. Full city coverage maximizes the communication effectiveness. One Hundred buses released overnight is able to meet the fast promotional needs. |
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| BACCARAT |
The First of crystal works on news reading stands
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| TRENDS MAGAZINE |
Adding to the last trends
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| CHARRIOL |
A pleasurable vision you can't overlook
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| Media format： |
FIS stickers
Riding on the flights info LED, FIS stickers located on the ceiling of staircases in the high passenger flow areas of the airport are one of the best media offering great reach |
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| HSBC |
| Media format： |
Wall Light box
Located in the international departure central area, international arrival corridor area and luggage claim area. Strongly cover high-end audience in Beijing Capital international airport and perfectly support strong branding communication. |
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| ROEWE |
5 media formats for an overall coverage in 2 airports
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| Media format： |
Totem poles, king-sized buntings, deluxe lightbox packages, consecutive lightboxes , pillar wraps
Shanghai Automotive Industry Corp’s Roewe brand launched 5 strategic media formats at the same time in Hongqiao and Pudong airports, successfully covering all departure and arrival passengers of domestic flights and providing a sheer banquet for the eyes |
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| P&G |
The maximization of IMC on campus with the P&G Apple unforgettable
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| Duration： |
One and a half months |
| Cities： |
Beijing, Shanghai, Guangzhou, Nanjing, Hangzhou, Xi An, Chengdu |
| Key message： |
New Rejoice for dry hair |
| Media formats： |
Lightbox networks in Universities, POS announcements, free product sampling and P&G Apple, Campus intranet BBS, sponsored movie shows , interactive lucky draw. |
| Client's comments： |
Now, not a single student has not heard about Rejoice. Our new product is already drummed in into their heads. What a beautiful night! |
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| NATURAL BEAUTY |
Climax with idols - Natural Beauty's products launch
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| Products： |
Natural Beauty
-Beauty contest camps”
-Miss Amy” contest
-Campus mail catalogues |
| Period： |
Two phases with two months each |
| Cities： |
Beijing, Shanghai, Guangzhou |
| Location： |
Dormitories, canteens |
| Media formats： |
Lightboxes, DM, sampling, interactive games and seminars on skin care, gathering with spokesmen (with movies show) |
| Comments： |
Implant brand equity through abundant promotions and movie stars' push |
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| BEIJING MOBILE |
Full location and long term release to maximize reach
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| Products： |
M-zone |
| Period： |
7 months |
| Cities： |
Beijing |
| Location： |
Canteens, dormitories, gymnasiums, school buildings and libraries |
| Media formats： |
Lightboxes |
| Comments： |
Fully utilize the effective locations of the lightboxes to reach the target repeatedly and in long term |
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| VOLKSWAGEN |
Drive the cosmopolitan way
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 Case Gallery |
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