The Festival Croisements remains faithful to its original aim: to encourage and develop encounters between the artists and cultural institutions of our two countries, and to provide a space in which their mutual creativity can flourish. As the long-term partner of Institut française de Chine, JCDecaux China continued to promote Festival Croisements via its media platform this year. During the period from May to June, 2018, the promotional visuals were successively posted on 28 metro lightboxes across Shanghai, Guangzhou and Beijing, as well as 11 bus bodies across Shanghai, Chengdu and Shenzhen. Through this promotion, JCDecaux China intends to enhance the awareness of this event as well as spread the French culture in China.